News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Mobile accounted for 11% of ecommerce sales in 2012
With more consumers packing the power of a smartphone in their pocket, or a tablet in their bag, mobile devices are becoming a key, and popular, shopping tool. New research from eMarketer reveals the impact of mobile on last year's shopping behavior.
American consumers spent a healthy $25 billion via mobile transactions during 2012, an 81% rise on 2011. Along with social networking, gaming and emailing, shopping has become one of the top mobile device activities.
While $25 billion may sound a lot, it's but a fraction of overall e-commerce sales in 2012 - 11% to be more precise.
As smartphone penetration increases and the retail sector catches up with the channel, coupled with the inevitable adoption of mobile payment technology, mobile's share of e-commerce sales will continue to grow.
Experts expect mobile to account for 15% of e-commerce sales this year. By 2016 that figure is expected to reach 27%, or $87 billion, with shopping on tablets more prevalent than via smartphones.
According to eMarketer, "This year, US consumers will spend $24 billion shopping on their tablets, and that figure will nearly double by 2015. M-commerce sales on smartphones are lower and will grow more slowly, reaching $13.44 billion this year and $24.32 billion by 2016. Purchases on other mobile devices, such as ereaders, will continue to make up a small but steady share of the m-commerce pie."
- Ad Roundup: Launches to increase mobile, social capabilities
- Zendesk: Brand promoters talk less, detractors talk more
- Spending up but enthusiasm down for Halloween celebrations in the UK
- Study: Santa's Using SaaS
- Brits have financial concerns in the run up to Christmas
- Top 3 tips to create a solid cross-device strategy
- Ad Roundup: Mobile video and retargeting solutions
- Forecast: 27% of holiday buys could be 'lost' to abandoned carts
Featured White Papers
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...