News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Might General Motors take Facebook for another spin?
General Motors may be making a u-turn on their 2012 decision to stop paid advertising on Facebook.
In May last year, General Motors announced they would quit paying for ads on the social network. They decided that the $40 million invested in paid ads on Facebook were having little impact on consumers' car purchases.
"In terms of Facebook specifically, while we currently do not plan to continue with advertising, we remain committed to an aggressive content strategy through all of our products and brands, as it continues to be a very effective tool for engaging with our customers," GM told Politico at the time.
However, Reuters is reporting that Alan Batey, GM's interim marketing chief, made comments at the recent North American International Auto Show that suggested Facebook and GM were continuing talks about a potential return to the social network.
It's not that General Motors doesn't have an existing Facebook presence - it does. The auto firm just doesn't pay to advertise on the social network.
"We're still actively talking to them and looking at opportunities that come our way," Batey told Reuters. "I wouldn't tell you that there's a Mexican standoff here. We just didn't see the value."
- Revenues from tablet games to triple in next five years
- Marketers must react to changing consumer behavior caused by technology
- Facebook launches Event ads to appear in Newsfeeds
- UK: Online Christmas shopping to exceed £13 billion
- Top 3 retail tips to personalize across channels
- Expert Advice: Use in-store techniques to sell online
- Twitter helps agency campaigns take off with Flight School
- Top 3 tips to improve employee productivity
Featured White Papers
- The Truth About Cloud Security
"Security" is the number one issue holding business leaders back from the cloud. But does the reality match the perception?...
- 5 Ways to Personalize Beyond the Subject Line
Many marketers are still using batch and blast tactics for their emails and are often limited in their personalization efforts...
- How to Maximize, Manage, and Measure Organic Search
Organic search delivers high-quality traffic and revenue with a high contribution margin. But organic search is hard, and it's getting...