News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Might General Motors take Facebook for another spin?
General Motors may be making a u-turn on their 2012 decision to stop paid advertising on Facebook.
In May last year, General Motors announced they would quit paying for ads on the social network. They decided that the $40 million invested in paid ads on Facebook were having little impact on consumers' car purchases.
"In terms of Facebook specifically, while we currently do not plan to continue with advertising, we remain committed to an aggressive content strategy through all of our products and brands, as it continues to be a very effective tool for engaging with our customers," GM told Politico at the time.
However, Reuters is reporting that Alan Batey, GM's interim marketing chief, made comments at the recent North American International Auto Show that suggested Facebook and GM were continuing talks about a potential return to the social network.
It's not that General Motors doesn't have an existing Facebook presence - it does. The auto firm just doesn't pay to advertise on the social network.
"We're still actively talking to them and looking at opportunities that come our way," Batey told Reuters. "I wouldn't tell you that there's a Mexican standoff here. We just didn't see the value."
- How Facebook, AdWords can work together
- Study: Tuesday/Thursday are best days for sharing
- Survey: Bitcoin making more waves
- How predictive tech may simplify engagement
- Survey: Mobiles look to devices before, during, after shopping
- Study: Live TV still trumps time-shifted
- Brands: How to make the most of ad placement
- Avoidance a big reason for blocking calls
Featured White Papers
- Marketing Automation Simplified : The Small Guide to Big Ideas
Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast...
- Is your web site creating sales tax risk?
Answer 3 questions to learn....
- How to Properly Structure Your Social Program for Success
Most big brands structure their social program around business goals, however, sometimes there is a disconnect between the goals and...
- Email Device Report 2014: How Are Your Customers Viewing Email?
The Q4 2013 findings reveal that consumers are rapidly moving from desktops to mobile devices when it comes to opening...