News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Might General Motors take Facebook for another spin?
General Motors may be making a u-turn on their 2012 decision to stop paid advertising on Facebook.
In May last year, General Motors announced they would quit paying for ads on the social network. They decided that the $40 million invested in paid ads on Facebook were having little impact on consumers' car purchases.
"In terms of Facebook specifically, while we currently do not plan to continue with advertising, we remain committed to an aggressive content strategy through all of our products and brands, as it continues to be a very effective tool for engaging with our customers," GM told Politico at the time.
However, Reuters is reporting that Alan Batey, GM's interim marketing chief, made comments at the recent North American International Auto Show that suggested Facebook and GM were continuing talks about a potential return to the social network.
It's not that General Motors doesn't have an existing Facebook presence - it does. The auto firm just doesn't pay to advertise on the social network.
"We're still actively talking to them and looking at opportunities that come our way," Batey told Reuters. "I wouldn't tell you that there's a Mexican standoff here. We just didn't see the value."
- Netflix dominates U.S. peak Internet traffic
- Omni-channel shopping putting pressure on stores to raise shopper engagement
- Big spending forecast for UK Black Friday
- Do you know why online shoppers abandon carts?
- Travel study reveals extent of travelers' frustration with poorly performing apps, websites
- Top 3 tips for effective native ad campaigns
- Top 3 email tips for the 2014 holidays
- Study: 3/4 will use phones for holiday shopping
Featured White Papers
- Definitive Guide to Marketing Metrics and Analytics
Download this 70-page, all-encompassing guide to learn the right metrics for understanding and interpreting marketing results, why measuring marketing programs...
- From Average to Elite: 7 Secrets of Today's Top Marketers
Marketing is more chaotic than ever. Pleasing multiple stakeholders, juggling random request inputs and collecting meaningful data from project teams...
- Marketing Attribution in the New World
We all know that consumers generally do not convert after seeing just one advertisement. How do we decide which campaign...