News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Magazine ad pages continue to fall despite growing audience
On the whole, 2012 was a rough year for magazines. New figures released by the Publishers Information Bureau show total ad pages fell across most major magazine categories with just a few individual titles posting positive results.
The Publishers Information Bureau (PIB) tracks 219 titles and for most magazines its year-end figures weren't enjoyable reading. Almost three quarters, 158 titles, posted ad page decreases in 2012. Overall, total ad pages fell from 168,712 in 2011 to 154,838 last year, a drop of 8.2%.
Women's Interest titles took the biggest hit:
- Martha Stewart Living - down 29%;
- Shape - down 22.7%;
- Lucky - down 22.2%;
- Ladies' Home Journal - down 21.9%.
For an industry that relies on advertising to survive, the continuing drop in ad pages is worrying. But, more than that, it's happening during a time when magazine audiences are on the rise.
According to the Association of Magazine Media, "2012 Audience figures for print titles and their digital replicas have grown 1.6%, adding 135 million new readers whose interests and passions are served when, where and how they choose."
The few titles that posted ad page increases are:
- Ebony - up 22.9%;
- Allure - up 18.5%;
- Food Network Magazine - up 17.%;
- OK Weekly - up 13.2%.
- Forecast: More to invest in multi-screen ads
- Forrester: Mobile social users more engaged, share more
- Top 3 tips for SMBs using webinars
- Air passengers demand constant connectivity and fast in-flight Wi-Fi
- Power Users + Loyal Users = App Stickiness
- Shareaholic: Quarter of website traffic driven by Facebook
- B2B firms struggling with content marketing
- Brands piggy-backing on major events not guaranteed success
Featured White Papers
- 10 Best Practices for a Successful Digital Asset Management Implementation
Rich media and digital content are pervasive in organizations and continue to grow exponentially. Every aspect of the business world...
- Why The Smartest Marketers Have External Writing Teams
A successful content strategy includes many moving parts: content planning, content creation, content promotion, measuring your content's performance and optimizing...