News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Location data shows which cities partied, slept through New Year's
Location based marketing is expected to see a big increase through 2013 thanks to the influx of smart-devices, both phones and tablets. New data out from Sense Network uses location data to paint a picture of mobile users' activities on New Year's Eve, 2012.
Data like this can be used to mark trends and better target mobile users across the country.
"Sense Networks has the power to identify the locations of mobile users and help draw conclusions about a consumer's lifestyle. Our New Year's Eve data both confirmed and dispelled assumptions made about consumers in specific regions, these types of insights are invaluable to marketers," said David Petersen, CEO of Sense Networks. "In 2013, mobile location and behavioral targeting will continue to help brands and retailers reach consumers with the highest purchase intent, by delivering the most relevant and timely mobile advertisements."
According to the data people in Anchorage, Alaska and Riverside, California were among the earliest to be on New Year's Eve. Other early nighters included Chula Visat and Anaheim (California) residents as well as people in Madison, Wisconsin and Honolulu, Hawaii.
Those staying up the latest? That may surprise - Miami, Florida and Jersey City, New Jersey had some of the latest nights - or maybe earliest mornings - in the US. Other cities who saw New Year's Morning included Garland, Texas and Newark, New Jersey. Surprisingly, New Yorkers only ranked fifth on the lateness poll. Atlanta, Georgia and Houston, Texas residents were also late nighters.
- Personal data: Lack of trust could hinder business growth
- 'Digiboomers' neglected by marketers
- UK: Pureplay online sales will exceed multichannel retailers' this year
- Report: Brands need to up their content focus
- Report shows shoppers want retail everywhere
- Report: Cash still top American payment method
- SMBs: How to remain visible during the election push
- Brands: How to prepare for a non-Flash environment
Featured White Papers
- Marketing Nation Online - The Next Era
Ready for the year's most innovative online conference for marketers? Join us on Wednesday, September 2nd from 9:30am - 1:00pm...