News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
How the cloud will impact 2013 brands
Social and mobile are already set to soar according to several experts, but one more area could see skyrocketing numbers in 2013. The cloud, which helps businesses operate both social and mobile options, could see significant growth from large and small businesses throughout 2013, says one expert.
Kristina: Tell me about the Avangate platform.
Carl Theobald, Avangate CEO: Avangate, incorporated in 2006, offers an agile eCommerce platform for software and SaaS companies to help increase revenue and sales internationally. Avangate's scalable and integrated solution includes a full-featured, modular and secure eCommerce platform, a partner order and revenue management system, as well as a constantly expanding worldwide affiliate network (currently at 35,000 software affiliates). The platform also offers customer management capabilities to not only acquire but also retain customers to maximize business growth.
Avangate's market-proven eCommerce solution enables software and SaaS vendors to rapidly embrace industry shifts, reach customers effectively, and adopt new business models with a view to optimizing profitable revenue across online and offline channels.
Kristina: Toward the end of 2011, we began hearing more about The Cloud; how is the cloud impacting retailers and SaaS brands now?
Carl: The shift to the cloud, along with the change in customer-buying behavior and expectations, demands a more customer-centric commerce approach from an interaction point of view (entailing proactive and reactive customer interaction, customer support, and self-service tools), as well as from the point of view of creating consistency across channels and touch points. While the cloud has impacted customers' expectations for faster service and an instant-gratification experience, it has also opened up opportunities for new ways and more channels for software and SaaS vendors to deliver their solutions and products to customers.
To keep up with expectations, brands will need to improve their ability to address all of the customer touch points for a better customer experience that not only leads to customer acquisition but also retention. At the same time, subscriptions have become ubiquitous - and going one step further, providers have to look at new revenue models and new ways to monetize their products.
More from Carl and Avangate Monday, including his why digital is the new black for businesses.
- What Twitter's roll-out of Periscope ads means for digital brands
- Ad Roundup: Tools to connect shoppers
- Top 3 tips for B2B brands to harness purchasing power
- Channel 4 video-on-demand ads address viewer by name
- IAB: 2016 Internet ad spend breaks records
- Marketers say their role is to collect, not analyze, customer data
- Two-thirds of US, UK consumers worried about how brands use personal data
- Study: Marketers overwhelmed with data
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...