News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
How mobile will change 2013
Mobile changed how shoppers engaged with retailers throughout the 2012 holiday season. And one expert believes mobile will also have a big impact on 2013 as more consumers go mobile. Here's how:
"[In 2013] we'll see publishers invest in the yield of their mobile sites and work with mobile platforms who can leverage publisher data and market position to drive higher eCPMs through targeting and a more relevant user experience. 2013 will be the year that publishers put more 'skin in the game'," said Adam Soroca, Chief Product Officer, Jumptap.
One big change Soroca believes we'll see is manufacturers pushing more voice recognition features through mobile devices. With Apple's release of Siri and similar options from Android-based phones, Soroca believes voice capabilities will change in 2013.
"Siri was a reckoning force in 2012 and consumers have latched-on to that level of mobile connectivity," said Soroca. "From smartphones to vehicles, voice recognition is beginning to streamline daily tasks and represents the next step of seamless mobile integration. In 2013, consumers can expect more voice capabilities and options on smartphones and tablets with improved accuracy."
Finally, he believes third party data and privacy will begin to change how advertisers and publishers look at different mobile platforms.
"2013 will widen the gap between mobile platforms that can leverage third-party data for a privacy-friendly, comprehensive view of the consumer and platforms that rely heavily on mobile click behavior," said Soroca. "Advertisers will no longer settle for supposed insights that put mobile consumers into segments based solely on clicks on ads - a behavior that is too shallow and infrequent. Instead, advertisers will look to maximize audience data through platforms that have been able to ingest the wealth of third-party data to decipher between mobile 'pretenders' - those that click on ads without real interest in the offering - and 'intenders' - the 'Waldos' advertisers want to reach."
- Ad Roundup: Releases for content monetization
- In ecommerce, personalization missing the mark
- Product imagery on retailers' mobile sites lags desktop versions
- Why the press release is (still) not dead
- Expert: Why B2Bers need social
- Is your branded content memorable?
- Study: Most believe personalization key to success
- Report: Most Amazon sellers looking for new marketplaces
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...