Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Mobile Marketing : January 22, 2013
Has the Nexus 7 out-sold the iPad in Japan? Maybe not...
I'm using my Christmas money to buy a new device and have plonked for Google's Nexus 7 tablet. It appears I'm in good company because, according to a recent report, it's the device of choice for Japanese consumers. Or is it?
On the face of it, market research firm BCN's latest survey of consumer electronics stores in Japan appears to show that Google's Nexus 7 tablet has out-sold the iPad. The survey of 2,400 outlets showed Nexus with 44.4% of the market compared with 40.1% for the iPad and iPad Mini combined.
However, as several publications have pointed out, it appears the BCN's survey didn't include Apple's own stores, of which there are just 5 in Japan, nor their direct sales. This would, you'd assume, perhaps push up Apple's market share. Availability, too, was an issue in Japan over recent months, particularly for the iPad Mini, which would also have impacted sales.
Perhaps what the rather vague figures do indicate is that, in a trend-conscious country, the gap between Android and Apple devices has narrowed significantly, almost to the point of being head-to-head.
Last year, Apple's market share was just below 50% but, when Apple launched the iPad 4, Apple's market share jumped to about 70%. Meanwhile, ASUS/Google's share was below 10% before the launch of the Nexus 7 in Japan last September but now stands at 40%.
Tags: Android, Apple, Google, iOS, smartphone, tablet, trends
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- Study: Live TV still trumps time-shifted
- Brands: How to make the most of ad placement
- Avoidance a big reason for blocking calls
- App Annie: App stores' revenue gap closing
- Marin study reveals the effect of integrating search and social campaigns
- Reports: Ad spend up on Bing, consumers still heavy on Google
- Study IDs disconnect between brands, consumers
- Consumers trust doctors and government with personal data more than they do advertisers
Featured White Papers
- Marketing Automation Simplified : The Small Guide to Big Ideas
Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast... - Is your web site creating sales tax risk?
Answer 3 questions to learn.... - How to Properly Structure Your Social Program for Success
Most big brands structure their social program around business goals, however, sometimes there is a disconnect between the goals and... - Email Device Report 2014: How Are Your Customers Viewing Email?
The Q4 2013 findings reveal that consumers are rapidly moving from desktops to mobile devices when it comes to opening...