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BizReport : Social Marketing : January 15, 2013


Facebook announces larger 'Pages You Might Like' ads in mobile newsfeeds

An announcement on Facebook's Australia and New Zealand marketing Page reveals the imminent introduction of larger Page Like ads on mobile news feeds.

by Helen Leggatt

Users of Facebook on mobile touchscreen devices will soon be presented with larger "Pages You Might Like" links in newsfeeds. A screenshot example was provided in their January 10 Facebook announcement:

facebook example like ads.png

The aim, says Facebook in its announcement, is for all advertisers to benefit from "the performance of the most engaging placement on Facebook".

There's no doubt that concerns will be aired from both users and Facebook advertisers who are treading a fine line between advertising and annoying their Fans. However, Facebook needs to appease its shareholders and find new ways of generating revenue.

"This change will allow advertisers to reach an even larger audience, through the most engaging placement of the site, with an ad unit optimized to convert people into fans," says the Facebook update.

"We are also working towards making Page Like ads eligible to appear on all of our other mobile experiences (including our native iPhone and Android applications) in the next couple of months, and started testing Page Like ads in news feed desktop with a small percentage of users."

Tags: Facebook, mcommerce, mobile advertising, social ads, social marketing, social network










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