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BizReport : Email Marketing : January 23, 2013

Constant Contact platform pushes education as part of marketing

With all the changes to the online and mobile marketplaces, businesses need a crash course in marketing effectiveness. Enter a new solution from Constant Contact which pushes education as part of the marketing solution.

by Kristina Knight

Through the new Solution Provider Program from Constant Contact brands can not only drive online business, they can also educate workers on best practices, marketing initiatives and engagement options.

"Constant Contact solution providers are among the best in the industry and the launch of our new Solution Provider Program underscores our commitment to guiding and nurturing their business success," said Rick Jensen, senior vice president, chief sales and marketing officer, Constant Contact. "Of course, we want to provide them with the best education on Constant Contact's online marketing tools, but equally important is offering training on how to use these tools to market and grow their own business. Too often, solution provider education focuses solely on product training but we understand that their independent success leads to our success, and our accreditation program serves to nourish this ecosystem."

In addition to the suite of marketing products, the platform offers businesses resources for sales and marketing. The marketing tools include options for cross-channel and up-selling services as well as a demand generation kit and prospecting email tools and decks. More than fifty brands have already signed on to the product.

"As a business owner with eight staff members, several international accounts, and carefully managed resources, I evaluate the value of all online training very carefully before committing," said Kim Schott, of Schott Cultural Consulting. "The Constant Contact accreditation training was an extremely valuable use of my time and resources, as well as my staff's. After each accreditation video, we walked away with a "to do" list of items to test, manage and measure for success. Equally important, because Constant Contact is one of the industry's most established and successful online marketing companies, the accreditation lends additional credibility to my business."

Tags: advertising education, advertising tips, Constant Contact, email marketing, email tips

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