News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Brands: Why you need a deletion strategy in 2013
The Internet may have simplified how businesses stay in contact with external sales forces or how they engage and retain new customers. But the Internet can also cause headaches for brands - especially those unprepared for the dearth of information that is accumulated year after year.
Some businesses may think the standard IRS rule of keeping receipts and forms for three years is enough to protect them. Defensible deletion is a growing trend in the online space, one that offers a strategy for keeping - and then deleting - some of the kept information so that, if litigation or regulatory action is ever taken, the business is protected.
According to a new survey from eDJ Group most IG pros believe defensible deletion is 'absolutely necessary' to manage the amount of information accumulated digitally. However, only about half (58%) actually have a defensible deletion plan - for certain systems - in place and nearly one-quarter (23.7%) say they do not have a plan in place. Fewer than 10% of those surveyed reported they have a current defensible deletion plan in place.
"Organizations appear to be taking defensible deletion seriously in 2013. It is critical to remember, though, that deleting is not as simple as setting a 30 or 60 day retention policy on email and then expiring it," said Barry Murphy, Co-Founder and Principal Analyst, eDJ Group. "Rather, an effective Legal Hold process is the foundation for defensible deletion and gives in-house Legal and outside counsel confidence that potentially relevant ESI has been preserved. The standard is 'reasonable effort' rather than 'perfection'."
Other interesting findings include:
• 76% of respondents report their retention polices include physical and digital information
• 16% don't know if policies include physical and digital data
• 64% report they have a system in place to enforce retention schedules
More from eDJ Group tomorrow, including their top four tips to create a defensible deletion strategy.
- Study: Smartphone viewers more likely to click
- How technology can improve the classroom
- Campaign launched to increase awareness of role of ads in funding free online editorial
- Retail Internet of Things spend forecast to reach $2.5 billion by 2020
- Vloggers under-utilized by brand marketers targeting Millennials
- Report: Mobile web use doubles
- Ad Roundup: Tools to improve experience
- Study finds customer service key for BTS success
Featured White Papers
- Why Marketing Should Be Personal
Read our report, Why Marketing Should be Personal, created in partnership with Econsultancy, to learn why 700 marketers ranked personalization...
- Digital Trends 2015
Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to...