News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Are one-click unsubscribe links in email hurting your marketing?
Email testing and tracking company Litmus have come up with a neat solution to an email problem many marketers don't even know they have - the 'silent unsubscribe'.
It wasn't until a fan of the Litmus newsletter unsubscribed that the team at the email testing and tracking company thought something was awry.
You see, not only was this person a long-time subscriber, but he had just shared an email newsletter with 85 of his co-workers. That didn't strike them as being the behavior of someone who would then go on to unsubscribe, and it left them scratching their heads.
After some investigation, the team at Litmus discovered what had gone wrong. One of the 85 recipients of the forwarded email newsletter had mistaken it for spam and clicked the unsubscribe list.
Trouble is, the unsubscribe link was linked to the original recipient - their die-hard fan. The one-click unsubscribe process meant that no confirmation of the unsubscribe was presented to the original recipient who forwarded the email.
Using a technique that changes the content of a forwarded email, Litmus have come up with a solution to the problem of 'silent unsubscribes', the full details of which can be found on their blog.
"This technique should be standard practice for every email marketer," writes Litmus guest blogger Jonathan Kim. "It decreases the silent unsubscribe rate, has decent client support and degrades gracefully for clients like Gmail."
- Snapchat beats Facebook for daily video views
- Global study reveals 'authenticity deficit' among brands
- Report: Video is video regardless of screen
- Study: US mobile app experience low
- Top 4 tips to succeed at Mother's Day email
- Ad Roundup: New solutions for personalization, collaboration
- How brands can better manage social
- How data impacts marketing automation
Featured White Papers
- 6 SEO Predictions to Plan for in 2016
To succeed in 2016, marketers must pay heed to a number of critical SEO trends, including how they go about...
- How to Boost Reader Engagement 300%
Building an audience isn't just about quantity: it's also about quality. How can you increase the number of readers who...