News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
75% of world leaders now have a Twitter account
In 2012, the number of the world's leaders with an account on Twitter surged, according to new research by the Digital Policy Council, with even the most ardent detractors hopping on board the social media platform.
If you can't beat them, join them, appears to be the motto of today's world leaders. While just 69 out of 164 country leaders embraced Twitter in 2011, new figures from the Digital Policy Council reveal that figure shot up 78% during 2012.
More of the world's leaders are embracing the opportunities that Twitter provides to engage with, and inform, their people and the rest of the world. Today, 123 country leaders, or 75% of the total, have accounts on Twitter, set up either in their own name or via an official government office.
President Barack Obama continues to lead the Heads of State Top 10, with 24 million Followers. Following the election news that he had been declared the winner, Obama's account sent out the Tweet "Four more years", along with a photo of himself and the First Lady, which became the most Re-Tweeted Tweet of all time.
While the majority of world leaders in the Top 10 ranking remains the same as 2011, there are two new entries namely Russian President Dmitry Medvedev, in at number 5 while Colombia's Present Juan Manuel Santos makes his first appearance ranked number 8.
"The data we have been tracking for the last three years shows an amazing 93% compound annual growth rate (CAGR) in adoption of Twitter by Heads of State," concludes the Digital Policy Council's report. "Based on these growth rates, the Digital Policy Council anticipates penetration on Twitter for world leaders to be nearing 100% in 2013. This would render Twitter as a de facto communication tool for all heads of state."
Even world leaders who have previously been reluctant to jump aboard Twitter have embraced the platform. David Cameron, Prime Minister of the UK, had long held out from joining but, in October 2012, gave in and created an account. When questioned by the media as to why he was at long last using Twitter, he said, "In this modern world you have got to use every means to try and communicate your message and explain to people why you are doing it. You've got to get with the programme, I suppose."
- Tapjoy reveals mobile habits of traveling consumers
- Product reviews on Facebook more trusted, influential than on other social media
- Mobile privacy and brand safety remain top challenges for UK media agencies
- Dispop proves the value of custom display ad creative
- Top 5 elements brands should test
- How to reduce the bounce
- Poor in-store service pushes festive shoppers online
- Why brands need more than CPM based metrics
Featured White Papers
- 5 Tips for B2B Marketing Data Domination
You work hard to collect your marketing data. But you can collect so much that sometimes it's hard to make...
- 6 Step Roadmap to Engaging Customers With Social Media
For a growing number of consumers, social media is the preferred means of gathering product information and interacting with companies....
- The Making of a YouTube Blockbuster: 10 YouTube Blockbusters
You want to create the next viral video. Sure, who doesn't? But you knowing that videos "go viral" organically, not...
- 5 Questions About Managing Social Media that You Should Ask Your Agency
This white paper provides you with 5 questions you should ask agencies to help you separate the real candidates from...
- 10 Tips to Rock the Twittersphere
Engagement on Twitter can help companies build brand awareness, strengthen customer relations and cultivate brand advocacy. These 10 tips lay...