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BizReport : Mobile Marketing : January 29, 2013

72% of mobile users harbor security, privacy concerns

New research from TRUSTe reveals that, far from becoming more confident about mobile device use, users are more concerned today about security and privacy than they were a year ago.

by Helen Leggatt

trustelogo.jpgDespite mobile finding its way into most daily routines, a survey of 2,166 US adults found that 72% of smartphone users say they are more concerned about privacy on their smartphone than they were one year ago.

Furthermore, 81% say they are avoiding applications that they don't believe protect their privacy.

"With e-commerce booming, and mobile phones predicted to overtake PCs as the most popular way to get online, it's clear that mobile privacy is the latest hot issue for consumers and legislators alike," said Chris Babel, CEO of TRUSTe.

In terms of overall online privacy, 67% 'sometimes' or 'always' worry about it and consumer distrust is up slightly in January 2013 (43%) compared with the same time last year (41%).

Activities that cause consumers concern include:

- Shopping (89%)
- Social networks (87%)
- Online banking (86%)
- Email (82%)
- Mobile apps (77%)

DPD-logo.jpgThe TRUSTe data has a timely release with the 28th January being Data Privacy Day. Held every January 28th since 2008, Data Privacy Day is an effort to empower people to protect their privacy and control their digital footprint.

Tags: consumer attitudes, mobile, mobile apps, privacy, security, survey

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