News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
72% of mobile users harbor security, privacy concerns
New research from TRUSTe reveals that, far from becoming more confident about mobile device use, users are more concerned today about security and privacy than they were a year ago.
Despite mobile finding its way into most daily routines, a survey of 2,166 US adults found that 72% of smartphone users say they are more concerned about privacy on their smartphone than they were one year ago.
Furthermore, 81% say they are avoiding applications that they don't believe protect their privacy.
"With e-commerce booming, and mobile phones predicted to overtake PCs as the most popular way to get online, it's clear that mobile privacy is the latest hot issue for consumers and legislators alike," said Chris Babel, CEO of TRUSTe.
In terms of overall online privacy, 67% 'sometimes' or 'always' worry about it and consumer distrust is up slightly in January 2013 (43%) compared with the same time last year (41%).
Activities that cause consumers concern include:
- Shopping (89%)
- Social networks (87%)
- Online banking (86%)
- Email (82%)
- Mobile apps (77%)
The TRUSTe data has a timely release with the 28th January being Data Privacy Day. Held every January 28th since 2008, Data Privacy Day is an effort to empower people to protect their privacy and control their digital footprint.
- Brands: How Chat-As-A-Service can work for you
- Survey: Computers are the connection of choice for sports fans
- Expert: The link between returns and cart abandons
- Mobile Roundup: App releases focus on connection, analysis
- Amazon's latest delivery location - the trunk of your car
- How mobile will change in 2015
- Ad Roundup: Partnerships to deepen brands' reach
- Survey IDs SEO platforms most brand friendly
Featured White Papers
- Design Matters: How To Create The Optimal Mobile Shopping Experience
Over two-thirds of US consumers under 50 say they would be happy if shopping evolved into a mobile-only experience, recent...
- Tasty Tips From Marketing's Master Chefs
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional...