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BizReport : January 31, 2013 Archive

January 31, 2013 Archive

Social Marketing | January 31, 2013

Google+ outstrips Twitter, YouTube to become second largest social network

Sometimes it feels like the entire population of the Internet is on Facebook and Twitter. Not quite. In fact, while the reigning social platform is, of course, Zuckerberg's baby, Twitter comes in only in fourth place in terms of monthly active users. >>

Mobile Marketing | January 31, 2013

Number of NFC-enabled smartphones in Australia to skyrocket 467%

The iPhone 5's lack of Near Field Communication (NFC) hardware doesn't look like it will hold back growth in the nascent contactless mobile phone payment method in Australia, according to new figures released by Tapit. >>

Ecommerce | January 31, 2013

93% of consumers consider real-time live help valuable to customer experience

A recent survey by LivePerson of almost 6,000 consumers across several countries has revealed that, while price and affordable delivery options play an important part in online purchase decisions, the online customer experience can make or break a sale. In an increasingly social online environment, real-time live help is becoming a valuable customer service tool. >>

Mobile Marketing | January 31, 2013

Facebook: Mobile ad revenue jumps from zero to 23%

Facebook has marked another milestone. For the first time ever, the number of daily active users visiting Facebook via a mobile device has outstripped those checking on a desktop. >>