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BizReport : January 30, 2013 Archive

January 30, 2013 Archive

Mobile Marketing | January 30, 2013

Fiksu: 21% rise in cost to acquire new loyal mobile app user

Mobile-app marketing firm Fiksu has released data showing that the cost to acquire a new loyal user rose 21% in December 2012. >>

Research | January 30, 2013

Apple, Google drop out of most-trusted company top 20 rankings

The latest rankings of the 20 most-trusted companies in the U.S. has been released but two firms who regularly appear on that list, Apple and Google, have dropped off while Microsoft and Mozilla make it in. >>

Mobile Marketing | January 30, 2013

57% of UK brands now have mobile-optimized websites

UK brands are moving in the right direction by optimizing websites for mobile. The Internet Advertising Bureau (UK) wants marketers to make mobile mandatory in 2013 as consumers increasingly browse the web on their mobile devices. >>