BizReport : January 21, 2013 Archive

January 21, 2013 Archive

Social Marketing | January 21, 2013

22% of youngsters fake online personal details

People are not always who they appear to be and nowhere is that truer than among savvy youngsters on social media, according to a new survey from consumer research specialists Intersperience. >>

Advertising | January 21, 2013

Report: Data spending will surge in 2013

One 2012 trend that looks to become even bigger in 2013? Data spending. A new report out this week indicates many brands will be focused on data throughout the year - better data analysis and better data collection will be among the areas getting the most attention. >>

Social Marketing | January 21, 2013

U.S. Congress embraces Twitter - 100% of Senate members signed up

News from Twitter reveals that all U.S. Senate members can now be Followed on Twitter, a significant rise from two years ago. >>

Mobile Marketing | January 21, 2013

Reports: Mobile Europeans want information, shopping

New data out from comScore underlines how mobile consumers in different regions of the world are engaging across the mobile space. In most cases, it seems mobile consumers are quite similar - accessing specific types of information via mobile and using mobile devices to enhance the in-store experience. >>

Research | January 21, 2013

Report: Facebook tops Global Brands List - again

How does Brand A stack up against Brand B on a global scale? New data out from General Sentiment offers insight into how consumers feel about certain brands. Among the winners: Facebook, Apple and Amazon. Among the losers: Zurich Insurance, Abbott Laboratories and AES Corporation. >>