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BizReport : January 18, 2013 Archive

January 18, 2013 Archive

Mobile Marketing | January 18, 2013

More than 1 in 4 young mobile users scan QR codes

Mobile users in North America and Europe are increasingly scanning QR codes with their devices, according to new research released by Pitney Bowes. Research from Nellymoser reveals mobile action codes in print magazines deliver a better response rate than traditional forms of direct mail. >>

Social Marketing | January 18, 2013

Candy more appealing than farming on Facebook

Facebook gamers have a sweet spot for a new game. It's called Candy Crush Saga and the confectionery-themed match puzzler now boasts 9.7 million or so users - almost one million more than FarmVille 2. >>

Mobile Marketing | January 18, 2013

85% of marketers to up spend on mobile

Most marketers now use, or plan to use, mobile as part of their marketing mix. A new survey by the Association of National Advertisers and MediaVest reveals that a significant number plan to increase their mobile marketing budgets in the near future. >>

Mobile Marketing | January 18, 2013

Solutions highlight importance of mobile

Two new solutions in the online space highlight the importance of mobile. First, an investment in mobile rewards platform Kiip and the second a real time ad solution for streaming audio. >>

Advertising | January 18, 2013

Survey: Big data still not a solution for many brands

As more and more data becomes available for marketers, the burdens of message clarity and campaign performance are not easing. That according to a new survey out from Neolane and the Direct Marketing Association. Their research shows many brands still aren't handling big data well; in fact, many struggle to make the data offered a workable solution. >>

Advertising | January 18, 2013

YuMe, SponsorPay, SiteScout moves to ease marketers burdens

What do an online acquisition, news of record growth and a new getting started guide have in common? The three moves should help brands get an early handle on 2013 - which could help bottom lines as we move toward 2014. >>