BizReport : January 17, 2013 Archive

January 17, 2013 Archive

Advertising | January 17, 2013

Collective tool to connect TV audiences, digital ads

A new release out from Collective could put advertisers back into contact with the elusive television audience segments. While television continues to engage a large number of consumers, it's been hard for brands to engage because of time-shifted viewing habits and online streaming of content. >>

Advertising | January 17, 2013

Top 3 tips for video ad buys

The video audience has an ever changing face, whether brands are looking at online or offline programming. A new report out from Simulmedia may help some brands better connect with that audience. >>

Mobile Marketing | January 17, 2013

Nexage numbers may indicate strength of mobile RTB

New numbers are out from Nexage, and are underlining the importance of real time bidding (RTB) in the mobile space. Nexage is reporting revenue growth of 171% through 2012. In addition, the company reports volume growth of 72% and demand volume increases of 164%. >>

Social Marketing | January 17, 2013

The Facebook phone is here and it's already in your pocket

As the Internet fizzes with news of Facebook's Graph Search, the social network has slipped in another new feature which, while hotly anticipated for some time, hasn't materialized in quite the format expected. >>

Social Marketing | January 17, 2013

Might General Motors take Facebook for another spin?

General Motors may be making a u-turn on their 2012 decision to stop paid advertising on Facebook. >>