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BizReport : January 16, 2013 Archive

January 16, 2013 Archive

Mobile Marketing | January 16, 2013

AppDirect, Small Business Web partner

A new partnership in the small business space should give SMBs more access to cloud offerings. The partnership puts AppDirect and Small Business Web into an agreement to power a directory that will connect small businesses to cloud-based software. >>

Advertising | January 16, 2013

1 in 5 SMBs plan increase in social media ad spend

A new marketing forecast released by Ad-ology Research reveals ongoing confidence among small businesses that revenues will rise this year and that their ad spending will increase or stay flat. >>

Internet | January 16, 2013

Number of compromised online accounts surprises Google security researcher

When a Google security researcher Elie Bursztein set up a survey to find out how many U.S. Internet users had had an online account compromised he was surprised at how many had been affected. >>

Ecommerce | January 16, 2013

Report: Nearly half of emails opened via mobile

New data out from Experian Marketing Services underlines the importance of mobile optimization for email marketers: 44% of emails are now opened on a mobile device. >>

Search Marketing | January 16, 2013

Report: Global paid search up 18% YoY

Look for search marketing to continue holding strong across the global marketing space. According to new data out from Covario the global search spend increased by 18% in 2012. One interesting change is that more ad dollars are being pushed into mobile search. >>

Advertising | January 16, 2013

11.3 billion video ads viewed in December 2012

Over half of the U.S. population saw a video ad in December, 2012, with an average of 70 ads seen by each user, according to comScore's latest data. >>