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BizReport : January 14, 2013 Archive

January 14, 2013 Archive

Advertising | January 14, 2013

Magazine ad pages continue to fall despite growing audience

On the whole, 2012 was a rough year for magazines. New figures released by the Publishers Information Bureau show total ad pages fell across most major magazine categories with just a few individual titles posting positive results. >>

Social Marketing | January 14, 2013

Survey: Teens use Tumblr more than Facebook

Teenagers, and investors alike, have been showing great interest in Tumblr. Recent research has revealed that social network and blogging platform is now used more than Facebook among young adults. >>

Advertising | January 14, 2013

New platform to focus on business related media

There's a place for business professionals to reach their target ad bases; from International Business Times, the IBT Media platform hosts content resources including Bizu.TV and other vertical websites. >>

Social Marketing | January 14, 2013

LinkedIn boasts 200 million members from over 200 countries

Since 2011, LinkedIn has doubled its membership and now boasts more members than the populations of the UK, France, and Italy combined. Check out these stats about the largest online networking platform for professionals. >>

Advertising | January 14, 2013

OPA: Premium Content Pubs beating Social Media

When it comes to placing ad campaigns, a majority of marketers are foregoing social media for premium content publishing websites. This despite the fact that a majority of consumers are active on social media sites like Facebook. According to the Online Publishers Association about three-quarters are 'more satisfied with' premium content sites over social media for their campaigns. >>

Blogs & Content | January 14, 2013

Brands: How to engage with better video content

Don't look for online-only, video web series to take 2013 by storm. Although, one expert does believe there is room to grow with online video. Instead, brands need to look for ways to offer unique, premium content - perhaps outside of YouTube. >>