News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
11.3 billion video ads viewed in December 2012
Over half of the U.S. population saw a video ad in December, 2012, with an average of 70 ads seen by each user, according to comScore's latest data.
Internet users watched 11.3 billion online video ads last month, reports comScore. That figure represents 22% of the 38.7 billion online videos watched in the month.
Once again, Google Sites received the most video ad views for the month with 2 billion compared with the 1.8 billion for both the BrightRoll Video Network and Liverail.com.
In terms of time spent watching video ads, the BrightRoll Video Network delivered the highest duration at 966 minutes (16.1 hours). Meanwhile Hulu delivered the highest frequency of ads with an average of 65 compared to 20 ads per viewer by Google Sites.
In terms of unique viewers for online video content, Google Sites again ranked number one with 153 million in December 2012. Facebook came in second with over 58 million unique viewers.
My colleague, Kristina Knight, recently spoke to Jay Miletsky, CEO of MyPod Studios, to find out the type of video content that gets the attention of today's consumers.
- Top tips to capitalize on social apps
- Mondays a favorite of fraudsters
- Reports show strong Q3, point to strong Q4
- Mobile Roundup: iOS users converting more, device adoption continues to grow
- Study: Moms looking to tech to track family health
- Study reveals global consumer attitudes to cross-border ecommerce
- Apple Pay, HCE to drive NFC-based contactless payments
- Study finds omnichannel strategy can drive more revenue
Featured White Papers
- Move Beyond Batch and Blast Emails
Like many marketers, you've included email in your marketing mix for years. But while email remains a vital channel, traditional...
- Social Media Pocket Guide
In just a few short years, the world of social media has changed immensely. We'll walk through each of the...