News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
11.3 billion video ads viewed in December 2012
Over half of the U.S. population saw a video ad in December, 2012, with an average of 70 ads seen by each user, according to comScore's latest data.
Internet users watched 11.3 billion online video ads last month, reports comScore. That figure represents 22% of the 38.7 billion online videos watched in the month.
Once again, Google Sites received the most video ad views for the month with 2 billion compared with the 1.8 billion for both the BrightRoll Video Network and Liverail.com.
In terms of time spent watching video ads, the BrightRoll Video Network delivered the highest duration at 966 minutes (16.1 hours). Meanwhile Hulu delivered the highest frequency of ads with an average of 65 compared to 20 ads per viewer by Google Sites.
In terms of unique viewers for online video content, Google Sites again ranked number one with 153 million in December 2012. Facebook came in second with over 58 million unique viewers.
My colleague, Kristina Knight, recently spoke to Jay Miletsky, CEO of MyPod Studios, to find out the type of video content that gets the attention of today's consumers.
- SMBs: How to remain visible during the election push
- Brands: How to prepare for a non-Flash environment
- BrightEdge: Brands are missing consumer engagement with content
- Experts weigh in on the death of Flash
- Study finds payment issues top affiliates' complaint list
- Study: Indian mobile use skyrocketing
- How travel brands can stop fraud
- Cart abandonment rates lower for charities than other sectors
Featured White Papers
- The Step-By-Step Guide to Building Your Custom Attribution Model
Solving the attribution problem will be one of the most important things you do to boost ROI for your organization....
- What drives Email Open Rates
eDataSource compares certain quarterly email engagement metrics across five somewhat similar retailers, based on our visibility into the email activity...