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BizReport : January 7, 2013 Archive

January 7, 2013 Archive

Mobile Marketing | January 07, 2013

Optimize retail for mobile finds study

When it comes to retail therapy, a new study out from Latitude finds enhancing the mobile experience may be the best therapeutic option. According to the report enhancing the shopping experience on mobile devices is helping shoppers to more deeply engage with products, services and brands. >>

Mobile Marketing | January 07, 2013

More than 20% of Facebook ad revenue now comes from mobile

Analysis of a dataset of more than 2 million ad clicks and conversions, drawn from a representative sample of global advertisers using Kenshoo Social to manage Facebook ad campaigns, reveals that more than 20% of the social network's ad revenue now comes from mobile. >>

Advertising | January 07, 2013

How Native ads will change 2013 business

Native advertising is getting more buzz as brands look for better ways to engage. Native advertising, in a nutshell, is content that contains a branded message and integrates with websites indigenous news feeds/streams. This kind of advertising helps to create a deeper engagement level with the consumer. >>

Ecommerce | January 07, 2013

Brands: How the cloud can improve your bottom line

As online businesses look for better ways not only to communicate with their customers but to communicate with sales staff and other associates, the cloud is becoming a bigger factor in their business practices. How can brands better use cloud systems? >>



Social Marketing | January 07, 2013

75% of world leaders now have a Twitter account

In 2012, the number of the world's leaders with an account on Twitter surged, according to new research by the Digital Policy Council, with even the most ardent detractors hopping on board the social media platform. >>

Ecommerce | January 07, 2013

Retailers brace for huge volumes of returned gifts

Over half of American consumers are choosing to ship unwanted gifts back to online retailers rather than brave the January sales crowds to return them in person, while in the UK up to 40% of fashion purchases are returned during January. >>

Mobile Marketing | January 07, 2013

ICM Research: 2013 not the year of the mobile wallet in UK

Lack of awareness, genuine security concerns and a lack of terminals in stores are some of the reasons ICM Research conclude that 2013 will not see the "tipping point" for mobile wallet use in the UK. >>