News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
What the increase in online shopping means for retailers
Over the first month (November 1 through December 2) online spending is up 14% (2011 vs. 2012); added to that three individual days have surpassed the $1 billion mark. What does this increase in online shopping mean for retailers? Our expert weighs in.
Kristina: How is mobile faring with this increase of shoppers and purchase conversions?
Matt Grebow, Senior Manager, Paid Media, The Search Agency: In Q3 2012, mobile (smartphone + tablet) accounted for 22% of all click traffic on search. Over the five day holiday period in 2012 (11/22-11/26), 27.5% of click traffic was from mobile devices. Whether for direct purchasing or for researching and informing purchase behaviors, mobile is playing a rapidly increasing role in the purchase decision process. Advertisers should analyze their conversion data to determine how multiple channels are informing purchase behavior.
Kristina: Three days, according to comScore, have now pushed past the $1 billion mark (ecommerce, 2012); what does this mean for merchants?
Matt: Merchants can no longer afford to be present through traditional means. The 2010 playbook for holiday promotions and planning must evolve with the trends, which includes innovative, differentiating approaches to remain relevant with the changing audience behaviors. Smartphone and tablet strategies are requirements for success.
Kristina: What shopping trends are you seeing from mobile consumers this holiday season?
Matt: The simple answer is research. Consumers are getting savvier at finding the best deals possible and when they need information, they turn to their smartphones. Every purchase is a considered purchase now, no matter how much is being spent.
More from Matt and The Search Agency on Monday, including tips for creating a more user-friendly mobile space.
- Top tips to capitalize on social apps
- Mondays a favorite of fraudsters
- Reports show strong Q3, point to strong Q4
- Mobile Roundup: iOS users converting more, device adoption continues to grow
- Study: Moms looking to tech to track family health
- Study reveals global consumer attitudes to cross-border ecommerce
- Apple Pay, HCE to drive NFC-based contactless payments
- Study finds omnichannel strategy can drive more revenue
Featured White Papers
- Move Beyond Batch and Blast Emails
Like many marketers, you've included email in your marketing mix for years. But while email remains a vital channel, traditional...
- Social Media Pocket Guide
In just a few short years, the world of social media has changed immensely. We'll walk through each of the...