Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Mobile Marketing : December 20, 2012
Velti: Android market share plummets
Android may still hold the reins on the US mobile marketplace, but new data out from Velti shows the Android market share actually fell dramatically in 2012 - both in the US and internationally. While Android held a 61% share as of 2011, that share dropped to 37% in 2012.
Velti's report credits the iPad Mini and iPhone 5 for helping Apple push ahead of Android for the year. On the Velti network, for example, researchers highlight the fact that iPad Mini served more total impressions at the end of November than Samsung's Galaxy Tab 10.1 did for the whole of 2012. Other interesting findings include:
• Samsung Galaxy S3 released in May 2012, iPhone 5 released in September but iPhone caught the number of Galaxy impressions by November 30
• Impressions served from photo apps increased nearly 400% (January 1 - November 30)
• Android users are more engaged with productivity apps (5.7% impression share
• AT&T serves 45% of mobile impressions (US)
"Looking back at 2012, we really see Apple's power over the mobile landscape,"said Krishna Subramanian, CMO of Velti. "A great example: despite the fact that China Mobile is the biggest carrier in China, it has low overall mobile impressions, without theiPhone, and advertisers in this market just aren't reaching consumers in the volume they could. This is incredibly valuable insight for marketers and brands. At the end of 2012, iOS devices held a 63 percent share of the market--so we know that Apple holds the key to reaching consumers."
The study also found that real time bidding is paying off - researchers say RTB-served ads have higher click through rates than other ads (via Velti Mobclix Exchange).
Tags: Android trends, iOS trends, mobile marketing, mobile trends, Velti
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- Top 3 tips for better channel optimization
- Study: Sales, marketing disconnect resulting in bad customer experience
- UK businesses failing to consistently and effectively employ social for customer support
- How to tell if interactions are successful or not
- Report: In case of emergency, try cell
- Retailers failing to maximize use of social shopping websites
- Home pages of retail websites failing to load fast enough
- U.K. ecommerce websites improve delivery options to tap overseas customers
Featured White Papers
- What Sales Should REALLY Expect from Marketing Automation
In this Deep Dive we will explore what sales leaders should actually be demanding from marketing automation tools. In fact,... - Learn the True Importance of Global Brand Management
Effective branding has always been an important part of business and is an especially important component of the customer experience,... - 10 Best Practices for a Successful Digital Asset Management Implementation
Rich media and digital content are pervasive in organizations and continue to grow exponentially. Every aspect of the business world... - Why The Smartest Marketers Have External Writing Teams
A successful content strategy includes many moving parts: content planning, content creation, content promotion, measuring your content's performance and optimizing...