News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Unmetric, Bizo release plans to help brands in 2013
A new book and a social monitoring platform may help brands better compete by creating universal strategies and monitoring the social space.
Unmetric has launched an agency platform, set up to track competition on social media so that brands can engage and retain customers. Through the platform, multiple users can monitor competitive brands.
"We are committed to offering services that tailor well to the needs of our customers," says Lux Narayan, CEO of Unmetric. "We are excited to introduce the Unmetric Agency Platform so that digital agenciesaround the world can better help current and future clients comprehend and innovate on social media."
"Today, every marketer is both overwhelmed and overjoyed with big data options. Unmetric is an important platform in not only helping us manage the volume, but also allowing us quickly identify trends, issues and insights across the social media landscape," says Paul M. Rand, president and CEO of Zocalo Group, a digital marketing agency and current Unmetric customer.
Meanwhile, Bizo has released a new book, premised that B2B brands can quickly and easily learn how to build an online presence. With the release of new tablets and smartphones, not to mention the ever-improving computer experience, it is more important than ever for brands to be online and mobile so that they can reach the right audience.
"An effective B2B branding strategy is critical to increasing awareness, building trust, and staying top of mind at every stage of the sales and marketing funnel," said David Karel, VP of marketing for Bizo. "Whether you're a B2B marketer just starting to rev up your company's marketing engine, or a marketing pro looking for new ways to optimize your current program mix, 'Building a B2B Brand Online for Dummies' will help take the impact of your marketing effort to a new level."
The book covers the role of branding, how to take advantage of different ad formats and how to integrate branding across channels.
- Reports: Strong start to holiday season
- Expert: What will drive mobile in 2016
- More than half of consumers would pay for better customer care from preferred brands
- UK mobile email open rates at highest ever but conversions in decline
- More than three-quarters of all Black Friday mobile orders made on an Apple device
- Brands: How to better use reviews for your business
- How to keep customers loyal through the holidays
- 50% of Millennials will do most of their holiday shopping on Black Friday, Cyber Monday
Featured White Papers
- Statistics for Online Experiments: How to Think and Act Like a Statistician
Statistics are the underpinning of how Optimizely's customers use data to make decisions. To run great experiments, investing in an...
- Lean Content Marketing
Content is king. If you're a modern marketer, you know why--it is the fuel for your lead generation and nurturing...