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BizReport : Research : December 28, 2012

The biggest events of 2012

2013 is right around the corner, and General Sentiment is helping us take a look at the year that was - in Social Media Land, at least. Here's what was hot in 2012:

by Kristina Knight

The top five events, according to General Sentiment, mostly centered around the 2012 Presidential Election - Election Day ranked highest with more than 17.4 million social media mentions, Superstorm/Hurricane Sandy hitting New Jersey was the second highest ranking event, with 9.4 million mentions while the SOPA/PIPA Blackout ranked third (8.7 million mentions). The Second Presidential Debate and the Vice Presidential Debate ranked fourth and fifth.

Election Day was nearly double the volume of its closest competing event, as Republicans, Democrats and Independent voters hit their various social networks to support their candidates. It's interesting to note that the first Social Olympics - the 2012 London Games - didn't make the top five. With so many people - and athletes - tweeting pictures and updating statuses with images and results, the games still only ranked eighth, with a volume at just over 6 million.

It's also interesting to look at the 'big' events that didn't make the top fifteen - including the viral video hit "Gangnam Style" by Psy. While a lot of people are talking about the hit and creating their own viral knock-offs, the highest volume Psy got in the social sphere was 243,196; it didn't break the million mark. Other big events that haven't gotten as much attention include both the Democratic and Republican National Conventions, the deaths of Whitney Houston and Neil Armstrong and the movie premieres of The Twilight Saga - Breaking Dawn Part 2 and The Hunger Games.

Tags: General Sentiment, social events, social marketing, social monitoring, social tools

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