News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Survey: Shoppers buying in-store after seeing online promo
A new report may change how retailers look at online advertising. From Wanderful Media, the study suggests that most online ads and content are actually sending shoppers into stores rather than through virtual storefronts. In fact, researchers say less than 10% of shoppers go to virtual stores after engaging with ads or branded content.
Researchers found that 55% of those surveyed search for products online, find a store location and then go to the store to complete the purchase; 60% of those surveyed said they head for brick-and-mortar stores after receiving promotional emails.
"The lines have blurred between online and in-store shopping and technology enables an experience that easily moves between online and the local retailer. The use of mobile phones and tablets provides the freedom to discover, research or see what your friends are buying, regardless of where you are and many consumers easily switch between devices depending on the task. It's because of these behaviors that our products will be designed to easily and seamlessly move through the entire shopping journey from discovery through purchase with a strong focus on mobile," said Ben T. Smith, IV, CEO of Wanderful Media.
The survey also found sales tax rule changes are forcing more people to shop in-store rather than online - about one-third of men say they'll shop online less because of sales tax adjustments.
• 74% of those surveyed have made impulse buys in-store in the last month, 27% while in the online check-out funnel
• 23% are likely to impulse buy after reading a newspaper, 22% after seeing something on Facebook
• 71% say they prefer online shopping because of research capabilities
• 64% say they prefer in-store shopping because of return policies or so they'll know 'exactly what the product is' (53%)
Meanwhile, people are doing more than shopping - even when researching products online. Of those surveyed, 63% say they shop while watching television, 28% shop while socializing with friends and 24% while online in a café or restaurant.
The study was conducted by Dimensional Research.
- The most shared video clips depend on region
- Top tax tips that will protect your information
- Report: Millennials spending more time with UGC
- New AdWords format includes detailed consumer opinion data
- Quarter of UK's top finance brands have no mobile website, apps
- Report reveals men's emerging role in household supermarket shopping chore
- How data will impact businesses in 2014
- Report: Social pushing coupon search, use
Featured White Papers
- Choosing the Best Web CMS for Customer Experience Management
In this paper, learn how to choose the right CMS for you and your business from the eyes of a...
- Mobile Marketing: The Time is Now
Consumers are now more comfortable using retailers' mobile applications that can help them find specific products and brands, or just...
- The Definitive Guide to Marketing Automation
Why is marketing automation so hot right now? This guide will show you what marketing automation is and how it...
- The Inbound Website: Getting Found with SEO & Social
Extend your inbound marketing strategy to your entire website with actionable tips and best practices that help you increase visitors,...
- 17 Ways to Build a Great Brand Today
This white paper highlights 17 developments that are influencing brand-building today and what great brands are doing about them....
- How to Stop Webpage Speed from Killing Your Marketing
Your website visitors have high expectations about how quickly your web site should load on their desktop and mobile devices....