News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Survey: Email most valued festive marketing channel
When online marketing services supplier eCircle surveyed marketing industry experts as to which channel they thought increased consumer spending during the holiday season, almost all agreed that it was email.
Marketing industry experts from the UK, France and Germany were surveyed by eCircle and 93% agreed that email would be the channel to increase overall consumer spending this festive season.
Four in 10 believe that email marketing can increase holiday sales by 10% and a third plan to increase the frequency of their campaign during this time by 10%.
However, upping the frequency of email campaigns can have a detrimental effect, a bit like too many status updates on social media.
eCircle's survey found that another third plan to make no changes to the frequency of existing email campaigns which, says Simon Bowker, Managing Director of eCircle UK, "confirms that marketers recognize it is quality over quantity that matters, and they don't need to increase the frequency of their campaign in order to drive this high return".
In contrast to the experts' views on the value of email are those for other channels such as social and SEO. Social media was considered the fourth most important channel with 20% while SEO/SEM were viewed as 'very important' by 33%. Just 19% viewed display advertising as 'very important' and 16% cited affiliate marketing.
- What Twitter's roll-out of Periscope ads means for digital brands
- Ad Roundup: Tools to connect shoppers
- Top 3 tips for B2B brands to harness purchasing power
- Channel 4 video-on-demand ads address viewer by name
- IAB: 2016 Internet ad spend breaks records
- Marketers say their role is to collect, not analyze, customer data
- Two-thirds of US, UK consumers worried about how brands use personal data
- Study: Marketers overwhelmed with data
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...