Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : : December 20, 2012
Survey: Email most valued festive marketing channel
When online marketing services supplier eCircle surveyed marketing industry experts as to which channel they thought increased consumer spending during the holiday season, almost all agreed that it was email.
Marketing industry experts from the UK, France and Germany were surveyed by eCircle and 93% agreed that email would be the channel to increase overall consumer spending this festive season.
Four in 10 believe that email marketing can increase holiday sales by 10% and a third plan to increase the frequency of their campaign during this time by 10%.
However, upping the frequency of email campaigns can have a detrimental effect, a bit like too many status updates on social media.
eCircle's survey found that another third plan to make no changes to the frequency of existing email campaigns which, says Simon Bowker, Managing Director of eCircle UK, "confirms that marketers recognize it is quality over quantity that matters, and they don't need to increase the frequency of their campaign in order to drive this high return".
In contrast to the experts' views on the value of email are those for other channels such as social and SEO. Social media was considered the fourth most important channel with 20% while SEO/SEM were viewed as 'very important' by 33%. Just 19% viewed display advertising as 'very important' and 16% cited affiliate marketing.
Tags: email marketing, Europe, holiday 2012 trends, marketing industry, SEO, social, survey, UK
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- Ads on YouTube grow but TV ads considered more effective
- Online preferred shopping environment of affluent consumers
- Top 3 tips to improve webrooming abilities
- BlueKai rolls out 3rd party data options
- Reports: Social, Cloud offering assist to small businesses
- App Store hits 50 billion milestone, Google Play not far behind
- IBM: Mother's Day shopping goes mobile
- Service industry occupations not safe from technology
Featured White Papers
- Improving ROI with Marketing Optimization
The requirement to juggle multiple constraints and considerations is an inescapable part of the marketing equation. Marketing executives need a... - Top 10 Online Brand Protection Strategies for 2013
Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue highjacking brands for... - Get Serious About Email Marketing
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an... - The Essential Guide to Internet Marketing
Learn the latest tips and tricks to online marketing by downloading the latest edition of our most popular ebook! Whether... - Smarter Service: The Contact Center of the Future
Today's consumers expect better service, better products, and better communication with retailers. Without a single view of the customer across... - 9 Reasons Why Your Email Campaign Is Failing
When you analyze your email marketing program, what is your email data telling you? Measuring your data can be difficult,... - Deliver Extraordinary Customer Experience
Competition is fierce in today's economy and customers know this. They can easily search the Internet to find companies that...