News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Source Metrics release offers power over social mentions
A new release out from Source Metrics is giving brands a different kind of control over social media. Called the Social Media Inbox, the release sends social media mentions to the brand and adds a priority mention, so that brands have a better handle on what is happening with their profile.
"Social marketers are finding traditional listening tools inadequate as they only offer high level business intelligence versus something they can use on a daily basis to determine what are the most actionable mentions from a marketing perspective," said Scott Lake, CEO and Founder, Source Metrics. "We give marketers information in real time which enable them to make the biggest impact on their public brand perception."
The Social Media Inbox allows brands to:
• Monitor social media mentions in real time
• Assess customer sentiment within the mention, for both brands and competitors
• Listen and respond to the customer
• Reach social media influencers
• Track social campaigns
Brands who not only Tweet and Facebook Update fans about new products but offer those social users content - new ways to use a product, new information about product accessories, deals and coupons - have a better chance at engaging those consumers. In some cases those customers will become brand advocates. The key is being able to monitor what is happening and then being able to react to customer complaints or compliments quickly.
By acting in real time, the Source Metrics tool gives brands that ability.
- How predictive tech may simplify engagement
- Survey: Mobiles look to devices before, during, after shopping
- Study: Live TV still trumps time-shifted
- Brands: How to make the most of ad placement
- Avoidance a big reason for blocking calls
- App Annie: App stores' revenue gap closing
- Marin study reveals the effect of integrating search and social campaigns
- Reports: Ad spend up on Bing, consumers still heavy on Google
Featured White Papers
- Marketing Automation Simplified : The Small Guide to Big Ideas
Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast...
- Is your web site creating sales tax risk?
Answer 3 questions to learn....
- How to Properly Structure Your Social Program for Success
Most big brands structure their social program around business goals, however, sometimes there is a disconnect between the goals and...
- Email Device Report 2014: How Are Your Customers Viewing Email?
The Q4 2013 findings reveal that consumers are rapidly moving from desktops to mobile devices when it comes to opening...