News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
SMBs: How personalization can improve your performance
Early in Q4, Predicta lauched their SiteApps product in the US marketplace. Since that launch, the company reports steady growth as small businesses turn to their platform to better compete with bigger competitors.
Phillip Klien, Chief Innovation Officer and Head of US Operations, Predicta: We announced our entry into the US market just over one month ago and have had great interest in the new SiteApps platform. We have been seeing steady, double-digit percent growth for the last couple of months in the US, and we're planning to start growing that number significantly in early 2013. Hiring and securing an office space are still in the works, so we'll kick off business development in Q1.
Kristina: There have been a few studies lately regarding SMBs and the need for site personalization - how does SiteApps answer that need?
Phillip: At Predicta, we believe that website personalization is central to creating an engaging, dynamic online experience for customers. We also recognize that the real opportunity is not creating a wide range of segments on your website, but offering highly customized experiences to the major clusters. The SiteApps platform analyzes customer data in real-time to deliver an entirely individualized page, taking into consideration a customer's location, age, gender, interests and previous browsing history. SiteApps also offers a marketplace of apps and badges that can be tagged to web and mobile sites and targeted at specific groups of customers to build a powerful, consistent brand.
Kristina: Ecommerce is up 14% so far in 2012. What can smaller businesses do to engage these shoppers so that they can better compete with big chains?
Phillip: We built SiteApps specifically so SMBs could easily access many of the same digital marketing technologies used by big brands to help emerging, smaller companies innovate and compete. Catering to the customer with a relevant, personalized digital experience compels site visitors to explore what the business offers. It's like putting your sales person online. For e-commerce, we recommend small businesses apply a 'Pay Now' app to their site. If you're selling on Etsy, eBay or Amazon, there's no reason you shouldn't cut down on the middle man and keep your profits under your roof.
More from Phillip and SiteApps tomorrow, including his top three tips for SMBs through the New Year.
- Research reveals which website image format results in happier visitors
- Location accuracy analysis reveals improvement for mobile ad campaigns
- Research reveals Millennials' attitudes toward brands
- Survey: Online, offline shopping experiences 'merging'
- Message Systems flips email to up engagement
- Marketers beware - research your target market or risk stereotyping
- Google: U.S government user data requests up 250% since 2009
- Survey reveals general reluctance to pay for online content and apps
Featured White Papers
- Why the Smartest Marketers Have External Writing Teams
Do you want to see why marketers are outsourcing their writing? Read this white paper to learn how external writers...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...
- The Social Hunger: Why Your Audience Feasts on Social Integration
For the past few years, marketers have 'woken up' to consumers who have the power to express their views anytime...
- The 8 Critical Metrics for Measuring App User Engagement
Measuring and optimizing for the right engagement metrics is the key to attaining and keeping users. Whether your business model...