News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
SEOmoz, PointRoll acquisitions push boundaries
Two new acquisitions should give brands a better foothold into the Interwebz. SEOmoz has acquired GetListed; the move should provide greater transparency to the online space for local businesses. Meanwhile, PointRoll has acquired Rovion, enabling the faster creation of rich media ads.
First, the SEOmoz/GetListed acquisition will add the GetListed toolset to the existing SEOmoz infrastructure should improve how local businesses and agencies approach SEO.
"Small businesses don't always know where local data is hiding," Rand Fishkin, SEOmoz CEO and Co-Founder. "They don't understand why customers can't find their information on the web or on their smartphones. GetListed puts power in the hands of local businesses--they make data essential to inbound marketing channels easily accessible. We're absolutely thrilled to fight the menace of data obfuscation at their side."
And from PointRoll, the acquisition of Rovion will allow for the fast creation of interactive FLASH and HTML5 display ads. Through the addition of the Rovion infrastruction, brands can create and distribute rich, interactive display units within minutes.
"As the ad industry continues to seek out ways to be more efficient and effective in the campaign development process, Composer will allow publishers, agencies and brands to develop and deliver interactive and engaging display executions, combine ad formats and functionality and simplify ad serving across desktop and mobile devices," said Oliver Knowlton, Chief Operating Officer, PointRoll. "We are thrilled to add Composer to our OnPoint platform and are pleased to be offering this new capability to our customers and partners."
The integration will include drag-and-drop functionality to ad creation, allow ads to be display across devices and including social interaction data for improved metrics.
- Pinterest introduces new search tool to attract men to the network
- Study: Dirty Data a problem for marketers
- Top 3 things consumers really want from brands
- Surveys: Why social, mobile might rule the Super Bowl
- How new data collection techniques may impact your business
- Photographs among Brits' most treasured possessions
- Restaurant tech can leave servers more time to focus on dining experience
- NRF forecasts bigger spending this Valentine's Day
Featured White Papers
- 6 Blueprints for Social Network Success
The Big 6 social networks offer tremendous marketing opportunites--and each one is very different. That's why Spredfast has assembled our...
- CRM's Dirty Little Secret: How to Avoid CRM Sticker Shock
The way companies use and pay for customer relationship management software has changed significantly over the past decade. Moving from...