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BizReport : Advertising archives : December 04, 2012

SEOmoz, PointRoll acquisitions push boundaries

Two new acquisitions should give brands a better foothold into the Interwebz. SEOmoz has acquired GetListed; the move should provide greater transparency to the online space for local businesses. Meanwhile, PointRoll has acquired Rovion, enabling the faster creation of rich media ads.

by Kristina Knight

First, the SEOmoz/GetListed acquisition will add the GetListed toolset to the existing SEOmoz infrastructure should improve how local businesses and agencies approach SEO.

"Small businesses don't always know where local data is hiding," Rand Fishkin, SEOmoz CEO and Co-Founder. "They don't understand why customers can't find their information on the web or on their smartphones. GetListed puts power in the hands of local businesses--they make data essential to inbound marketing channels easily accessible. We're absolutely thrilled to fight the menace of data obfuscation at their side."

And from PointRoll, the acquisition of Rovion will allow for the fast creation of interactive FLASH and HTML5 display ads. Through the addition of the Rovion infrastruction, brands can create and distribute rich, interactive display units within minutes.

"As the ad industry continues to seek out ways to be more efficient and effective in the campaign development process, Composer will allow publishers, agencies and brands to develop and deliver interactive and engaging display executions, combine ad formats and functionality and simplify ad serving across desktop and mobile devices," said Oliver Knowlton, Chief Operating Officer, PointRoll. "We are thrilled to add Composer to our OnPoint platform and are pleased to be offering this new capability to our customers and partners."

The integration will include drag-and-drop functionality to ad creation, allow ads to be display across devices and including social interaction data for improved metrics.

Tags: advertising tools, PointRoll, rich media advertising, search engine optimization, SEOmoz

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