News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Report: Returns could cost retailers $2.9b
More consumers are shopping online - and returning merchandise in-store. While some returns are legitimate, a new report out from the National Retail Federation suggests fraudulent returns will cost retailers billions this year, and ecommerce is part of the problem.
According to a new BuyVia survey nearly half (40%) of shoppers will 'showroom' before they buy this holiday season. Another 79% say they shop the same stores whether online or offline. Other interesting findings include:
• 44% of respondents spend at least 30 minutes researching a product prior to buying
• 81% prefer to research via mobile browsers or tablet apps
• 25% said they would do between half and three-quarters of their shopping online
"Given the behavioral shopping shift to scouring the web for reputable sellers, shopping and coupon sites, it's no surprise that consumers are more inclined to research via their web browsers," said Norman Fong, Co-Founder and CEO of BuyVia.
All is not rosy in retail-land, though. Data out from the National Retail Federation indicates return fraud could cost retailers nearly $3 billion over the 2012 holiday season. Of those polled, nearly 20% say they've experienced e-receipt return fraud while most (86%) say they allow shoppers to return online purchases in-store. Nearly 4% of those returns are believed to be fraudulent.
"Return fraud comes in a variety of forms and continues to present challenges for retailers trying to grapple with the sophisticated methods criminals are using to rip off retailers," said NRF Vice President of Loss Prevention Rich Mellor. "Even more troubling is the fact that innocent consumers often suffer because companies have to look for ways to prevent and detect all types of crime and fraud in their stores, oftentimes resorting to shorter return windows and limitations on the types of products that can be returned."
Fraudsters are expected to return stolen merchandise, use counterfeited receipts or return used items to stores. Over the entire year nearly $9 billion could be lost due to return fraud.
- Ad Roundup: New tools to track, serve ads
- How to maximize your content marketing strategy
- Ecommerce Roundup: Payment solutions and an email idea
- How for-profits can capitalize with non-profit strategy
- Study IDs most important shopper for retailers
- Study: Consumers text for customer support
- Study IDs what Apple Watch users are really up to
- Top 3 tips for better triggered emails
Featured White Papers
- Retargeting on Facebook by the Numbers: The Analysis of Retargeting in the Center of the Social Web
Over the past two years, advertisers have rapidly adopted retargeting on Facebook to drive key metrics like conversions, app downloads,...
- Email A/B Split Testing Guide
You worked hard creating great products, at least as hard growing a viable business to support them- and perhaps even...
- Not Provided Insights & Intelligence - 2015 Edition
Keywords are fundamental to your integrated SEO and Content Marketing strategies. gShift's Not Provided Guide will help you connect...
- Learn how to fill your funnel with high-quality leads
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content...