News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Report: More shoppers to buy this week
The 2012 holiday season will begin wrapping up this week - the last full week before the Christmas holiday. On average shoppers are expected to spend $900 before Christmas Day and another $200 after the holiday, according to iProspect. And, if not shopping online, they'll at least be researching products online.
According to iProspect those shopping in-store will check store fliers (60%) or in-store displays (51%) and catalogs (49%). For those shopping online, 88% will research online with 33% spending between 3 and 6 hours researching products. One-third of smartphone owners will use their mobile device for product research while 44% of tablet owners will.
Meanwhile, data from comScore, online retail sales have surpassed $29 billion so far this holiday season, 13% over 2011 numbers. Three days - Black Friday, Cyber Monday and Green Monday - have each passed over the $1 billion sales mark.
And, if data out from SOASTA runs true, a few more days could push the $1 billion mark. More than half (54%) of those surveyed say they'll shop between now and Christmas Day for holiday gifts. Just over one-third shopped pre-Thanksgiving while one-quarter shopped Black Friday and Cyber Monday (24% and 23% respectively).
Why are they shopping later? Most (83%) said they were concerned about the national economy while 30% said the Fiscal Cliff will cause them to buy less this year.
Back to comScore for a moment, their data shows much of the online purchasing has been for digital subscriptions or data but that consumer electronics are also high on cyber-buying-lists this year. The SOASTA survey found that one-third of those buying electronics online say retail sites are performing better in 2012 than they did in 2011; 59% of cyber smartphone buyers said the same.
- Report: Email, mobile key to retail success
- Expert: Data key for financial campaigns
- "Fat" ads slowing down publishers' websites
- IoT making impact on business but barriers remain
- CPG brands spending more on digital ads than traditional
- Mobile video content more effective on publishers' website than social
- Email open rate in UK higher on tablets than US
- IAB: No YoY rise in UK ad-blocking
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...