News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Partnership rewards gamers with real-world goods
A new partnership between SocialVibe and Placecast will change the way gamers engage with ads and how advertisers engage with gamers. Through the partnership Placecast will power geo-fences for SocialVibe advertisers, offering virtual currency as well as real-world discounts and offers to gamers.
BestBuy is the first brand to adopt the program.
"We're excited about our partnership with Placecast because of the scale it provides. With SMS, there's no app to build or download," said Chris LoRusso, Director of Business Development, SocialVibe. "Using geofencing and SMS to deliver virtual currency rewards and brand messaging makes sense because it's always on, cuts through the clutter, and allows us to extend the brand experience out into the physical world, providing a great value to our clients."
Here's how the partnership works: a consumer is playing an online game, when they reach a certain point, as ad appears. If the consumer chooses to engage with that ad they're offered more game points and a store discount; that discount is delivered via SMS when the consumer is within a geo-fenced area. The discounts can also be triggered as a consumer is surfing the web, and because the offers are opt-in there is already a built-in relevance between the consumer and brand.
"Our partnership with SocialVibe and their industry leading engagement platform provides a unique application of our geo-triggered mobile marketing platform," said Alistair Goodman, Placecast CEO. "This is the first time that we've gotten to explore the convergence of online gaming, mobile marketing, geofencing and retail stores. This promises to give brands and marketers a powerful new tool to increase brand engagement online, while increasing store traffic offline at the same time."
- Study: Mobile users want home screen options
- What's a CDO and why does your brand need one?
- Report: In social the ladies rule the world
- Research reveals consumers juggle multiple devices throughout the day
- Getty Images makes millions of images free to embed
- Americans abandon purchases in-store after 8 minutes waiting in line
- Euclid: February sales less than lovely
- How BrightTag re-engaged shoppers
Featured White Papers
- Mobile Marketing: The Time is Now
Consumers are now more comfortable using retailers' mobile applications that can help them find specific products and brands, or just...
- The Definitive Guide to Marketing Automation
Why is marketing automation so hot right now? This guide will show you what marketing automation is and how it...
- The Inbound Website: Getting Found with SEO & Social
Extend your inbound marketing strategy to your entire website with actionable tips and best practices that help you increase visitors,...
- 17 Ways to Build a Great Brand Today
This white paper highlights 17 developments that are influencing brand-building today and what great brands are doing about them....
- How to Stop Webpage Speed from Killing Your Marketing
Your website visitors have high expectations about how quickly your web site should load on their desktop and mobile devices....