News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Partnership rewards gamers with real-world goods
A new partnership between SocialVibe and Placecast will change the way gamers engage with ads and how advertisers engage with gamers. Through the partnership Placecast will power geo-fences for SocialVibe advertisers, offering virtual currency as well as real-world discounts and offers to gamers.
BestBuy is the first brand to adopt the program.
"We're excited about our partnership with Placecast because of the scale it provides. With SMS, there's no app to build or download," said Chris LoRusso, Director of Business Development, SocialVibe. "Using geofencing and SMS to deliver virtual currency rewards and brand messaging makes sense because it's always on, cuts through the clutter, and allows us to extend the brand experience out into the physical world, providing a great value to our clients."
Here's how the partnership works: a consumer is playing an online game, when they reach a certain point, as ad appears. If the consumer chooses to engage with that ad they're offered more game points and a store discount; that discount is delivered via SMS when the consumer is within a geo-fenced area. The discounts can also be triggered as a consumer is surfing the web, and because the offers are opt-in there is already a built-in relevance between the consumer and brand.
"Our partnership with SocialVibe and their industry leading engagement platform provides a unique application of our geo-triggered mobile marketing platform," said Alistair Goodman, Placecast CEO. "This is the first time that we've gotten to explore the convergence of online gaming, mobile marketing, geofencing and retail stores. This promises to give brands and marketers a powerful new tool to increase brand engagement online, while increasing store traffic offline at the same time."
- How travel brands can do more with data
- Expert: What retailers need to know about EMV
- Study: Utility apps take most of ad spend
- Holidaymakers swindled out of £2.2 million in 2014
- Brits warming to biometric technology for online banking access
- Banks missing out by focusing mobile banking ads on television
- Top 3 tips to add personality to your targeting
- Will 2015 be The Year of Mobile?
Featured White Papers
- Analyzing the Value of Responsive Design Can Be Messy
Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources...
- Mobile Email Guide: Design strategies to help you capture mobile clicks
On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because...
- Avoid these common pitfalls when choosing a cloud CRM
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at...
- 2015 Social Marketing Planning Guide
2015 is going to be a great year for social marketers, but to make the most of it you'll need...