News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Nielsen: Significant social media growth driven by mobile
Back in July, 2011, Americans spent around 88 billion minutes each month on social networks. That's nothing compared to how much time was spent on social networks a year on, as a recent report from Nielsen reveals.
In July, 2012, Americans spent a whopping 121 billion minutes on social networks, a 37% increase on July, 2011, according to Nielsen's latest social media report. That's a lot of time posting statuses, pinning images and tweeting.
While more and more social networks come online, the main force driving the increase in their use is mobile, says Nielsen. Social app use increased by 76% year-on-year and now accounts for almost a third (30%) of time spent using mobile, compared to 20% of time spent on desktop.
Unsurprisingly, Facebook continues to be the most-visited social network in the U.S. and the country's top web brand in terms of time spent accounting for 17% of time spent online via desktop.
However, Pinterest's rise in popularity in 2012 is illustrated by it having the largest year-on-year increase in both time spent and unique audience of any social network across desktop, mobile web and apps.
In terms of gender, women are spending significantly more time on social media than men - 8 hours 37 minutes on desktop and 9 hours 43 minutes on mobile, compared with 6 hours 13 minutes and 6 hours 44 minutes for men.
Overall, Americans spent an incredible 520.1 billion minutes accessing the Internet in July, 2012, up from 430.4 billion the year before.
- Report: Email, mobile key to retail success
- Expert: Data key for financial campaigns
- "Fat" ads slowing down publishers' websites
- IoT making impact on business but barriers remain
- CPG brands spending more on digital ads than traditional
- Mobile video content more effective on publishers' website than social
- Email open rate in UK higher on tablets than US
- IAB: No YoY rise in UK ad-blocking
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...