News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Mogreet: iPhone users most engaged mobile segment
A new report from Mogreet shows that Apple's iPhone holds the most engaged mobile consumers. According to Mogreet half of those opting in to text messaging programs use iPhones; this despite the fact Apple holds only a 34% smartphone market share.
Android, meanwhile, holds a 52% market share but account for only 34% of opted in text message programs.
"Rapid smartphone adoption is responsible for a significant growth in multimedia creation and sharing on mobile devices, and in particular the MMS channel. The rise in MMS' traffic can be attributed to the proliferation of high-quality cameras and improved screens on smartphones and the simplicity of sharing this content via MMS that works ubiquitously across all handsets and carriers. We expect this trend to continue in 2013, and marketers would do well to take advantage," said James Citron, CEO and co-founder of Mogreet. "As the penetration of smartphones continues to climb, today's marketers have the opportunity to engage with their customers with technology that is now native to the end user. Text message marketing, mobile video and MMS - now supported by 97 percent of all U.S. mobile devices - are a perfect way to extend storytelling, as well as extending brand relationship to the devices consumers use most - the mobile phone."
Other interesting findings include:
• AT&T users make up 30% of opt-in SMS/MMS consumption, Verizon 29% and Sprint 18%
• Laredo (TEXAS), Orlando (Florida) and Atlanta (Georgia) make up the top regions opting in to SMS/MMS messaging programs
• Apple/iPhone makes up 50% of SMS/MMS program deliveries, Samsung (16%) and LG (9%)
While one smartphone platform shouldn't be ignored in favor of another, the research is an indicator that brands should ensure their ads are iPhone friendly - that they're built using HTML5 rather than flash, for example, and that ads are optimized for iPhone screens.
- Experts: App usage will change in 2015
- How data will influence 2015
- Top 4 investments to make in 2015
- Researchers use Yelp to predict a restaurant's chances of survival
- Are your employees stifling yawns during status meetings?
- Survey reveals the odd places consumers shop by mobile
- Marketers urged to lower ad viewability expectations
- 50% of consumers who want marketing comms prefer them via email
Featured White Papers
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- Targeting (That's on target)
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When,...
- Leveraging Facebook to Improve ROI on Brand Sites
Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence...