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BizReport : Advertising : December 16, 2012


Kenshoo data shows engagement with Facebook Ads up

A new infographic from global social marketing platform Kenshoo reveals just how much consumer interaction with Facebook ads increases over the festive season.

by Helen Leggatt

207_Kenshoo_logo.jpgThe effectiveness of Facebook ads has been much analyzed, but data from Kenshoo demonstrates that ad interaction rates and direct sales do benefit from advertising on the social network.

According to their latest figures, presented in an infographic format:

- Ad interaction rates, such as a 'Like', app download or sale, rise by 46% after Thanksgiving;

- Revenues from direct sales driven by Facebook ads peaked at 129% over the daily seasonal average on Cyber Monday; and,

- Return on ad spend from Facebook ads reached $10.95 on Cyber Monday.

Aaron Goldman, Kenshoo CMO, says that retailers using his company's product, Kenshoo Social, have boosted revenue and return on ad spend.

"As social marketers become savvier in their approach and deliver more relevant and targeted advertisements at scale, consumers on Facebook are more willing to engage with advertising," said Goldman.

Tags: ad performance, advertising, Facebook, holiday 2012 trends, social media, social network










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