News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Kenshoo data shows engagement with Facebook Ads up
A new infographic from global social marketing platform Kenshoo reveals just how much consumer interaction with Facebook ads increases over the festive season.
The effectiveness of Facebook ads has been much analyzed, but data from Kenshoo demonstrates that ad interaction rates and direct sales do benefit from advertising on the social network.
According to their latest figures, presented in an infographic format:
- Ad interaction rates, such as a 'Like', app download or sale, rise by 46% after Thanksgiving;
- Revenues from direct sales driven by Facebook ads peaked at 129% over the daily seasonal average on Cyber Monday; and,
- Return on ad spend from Facebook ads reached $10.95 on Cyber Monday.
Aaron Goldman, Kenshoo CMO, says that retailers using his company's product, Kenshoo Social, have boosted revenue and return on ad spend.
"As social marketers become savvier in their approach and deliver more relevant and targeted advertisements at scale, consumers on Facebook are more willing to engage with advertising," said Goldman.
- Facebook launches Event ads to appear in Newsfeeds
- UK: Online Christmas shopping to exceed £13 billion
- Top 3 retail tips to personalize across channels
- Expert Advice: Use in-store techniques to sell online
- Twitter helps agency campaigns take off with Flight School
- Top 3 tips to improve employee productivity
- Retailers: Why you need live online assistance for the 2014 holidays
- Top 3 tips to create better transactional email messages
Featured White Papers
- The Truth About Cloud Security
"Security" is the number one issue holding business leaders back from the cloud. But does the reality match the perception?...
- 5 Ways to Personalize Beyond the Subject Line
Many marketers are still using batch and blast tactics for their emails and are often limited in their personalization efforts...
- How to Maximize, Manage, and Measure Organic Search
Organic search delivers high-quality traffic and revenue with a high contribution margin. But organic search is hard, and it's getting...