News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Is your website's captcha putting off mobile users?
Captchas have proved to be a popular security feature online, but when consumers are forced to use them on a mobile device they can be fiddly and frustrating to use, and can result in site abandonment.
Around two-thirds of shoppers will give up and shop elsewhere when presented with frustrating processes and roadblocks to purchases.
One of those frustrations, identified in research by Virtual Hold Technology, was completing captchas. A captcha, or 'Completely Automated Public Turing test to tell Computers and Humans Apart', is a challenge used on websites to verify that engagement with a website is being performed by a human and not generated by a computer. They are used to block bots and prevent all types of spam, scrapers and other malicious attacks.
They can be frustrating and fiddly to complete on a desktop computer, so imagine how hard they are to get past on a mobile device. The mobile device's autocorrect kicks in and attempts to correct the weird number/letter combinations which, in turn, leads to rejection and requests to try again, or they can be hard to decipher in the first place.
Others formats include gamifying the captcha experience such as PlayThru's solution, image-based puzzles such as visualCaptcha or task-oriented challenges that are impossible for virtual intelligence to carry out, such as sliders (Distcha) or MotionCaptcha.
- Fun in the Sun: How to Take a Vacation as a Small Business Owner
- Email Roundup: Solutions to increase targeting
- Expert: Keys for coupon success
- Study: Texting could save customer relationships
- Survey: Though ads influence, relevance is key
- Brands: What you need to know about the 3 leading cyberattacks
- Top 3 tips to increase localization
- Top 3 tips for better personalization
Featured White Papers
- 6 SEO Predictions to Plan for in 2016
To succeed in 2016, marketers must pay heed to a number of critical SEO trends, including how they go about...
- How to Boost Reader Engagement 300%
Building an audience isn't just about quantity: it's also about quality. How can you increase the number of readers who...