News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
comScore: Call it Cyber Week
One full week into the official 2012 holiday shopping weekend and three individual days have exceeded the $1 billion mark. According to comScore Cyber Monday (November 26) started off the week with a $1.46 billion spend, following by November 27 ($1.26 billion spent) and November 28 ($1.11 billion spent) online.
All told, shoppers pushed $5.462 billion into the ecommerce space during Cyber Week. Looking at the same week in 2011, shoppers spent $4.928 billion. Free shipping continues to be a big seller for etailers, with more than half of transactions including free shipping.
"While we still saw three billion dollar days this week, growth rates dampened following the peak demand of the Thanksgiving-to-Cyber Monday promotional period. This is a similar pattern to what we observed last year. In addition, unseasonably warm weather throughout many parts of the country may have given consumers some added impetus to shop in-store rather than rely on online shopping," said comScore chairman Gian Fulgoni. "Though retailers must often sacrifice margins when they provide free shipping, they benefit because consumers tend to spend significantly more on those transactions. Consumers may either be responding to the minimum spending thresholds needed in order to receive free shipping, or figure that as long as they know they're receiving free shipping it might be worth adding another item or two to their shopping basket."
Meanwhile data from Monetate shows mobile is having a big impact on holiday shoppers. Their data indicates during the peak shopping days of Black Friday and Cyber Monday mobile traffic was 21% higher than online traffic. Nearly 10% of traffic is attributed to Apple's iPad.
And when it comes to converting, iPad is also leading. Conversion rates for the holiday weekend stood at 6% for iPad users, 2% higher than other tablet users.
- Ad Roundup: Launches to increase mobile, social capabilities
- Zendesk: Brand promoters talk less, detractors talk more
- Spending up but enthusiasm down for Halloween celebrations in the UK
- Study: Santa's Using SaaS
- Brits have financial concerns in the run up to Christmas
- Top 3 tips to create a solid cross-device strategy
- Ad Roundup: Mobile video and retargeting solutions
- Forecast: 27% of holiday buys could be 'lost' to abandoned carts
Featured White Papers
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...