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BizReport : Search Marketing : December 18, 2012

comScore and StatCounter report Google search market share in US/UK

comScore online search figures for November 2012 reveal Google Sites had the biggest U.S. market share in November with over two-thirds of the market overall but realised a small decline in share in the UK.

by Helen Leggatt

Online searches rose to almost 17 billion last month, according to the latest figures from comScore. The usual suspects topped the ranks with Google Sites accounting for 67% of the market (11.4 billion searches) up 0.1% from the previous month.

Microsoft was left behind in the dust with 16% of the online search market (2.7 billion searches) while Yahoo clocked up 12%, or 2.1 billion searches, in November 2012.

Within the top three, Yahoo was the only one that had a drop in market share, albeit a small one at 0.1% loss.

Meanwhile, in the UK, StatCounter data shows and accounted for a combined total of 91.06% of the country's search volume - down 0.04% compared to the previous month and the lowest since July 2012.

Tags: search market, search marketing, UK, US

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