Compass Labs: How to better engage through Facebook

A simple listing of store and gadget mentions is great, but Compass Labs has gone farther - to identify television content that is engaging the fans of certain stores, which could show brands where to put their ad dollars in the future. The report shows:

• Amazon fans are engaged with Star Trek
• ToysRUs fans are engaged with The Muppets
• While Kmart fans are devoted to country music star Carrie Underwood

Meanwhile, a new Compass Labs report could help brands better manage their social media strategy by offering some understanding in what goes on with the world's largest social network - Facebook. Researchers sampled 80 random, branded pages within Facebook. One of the biggest findings: multiple posts on a single day will lead to more fans 'unliking' your page - that means they not only aren't engaging but they're choosing to not see your posts in the future.

Branded pages with two posts made daily had 15% more un-likes and those making three posts per day had 13% more un-likes than pages making only a single post per day. Other interesting findings include:

• 47% of post comments are made within 15 minutes of the posting
• 76% of branded page 'likes' are made via desktop, not mobile
• Most mobile 'likes' come on Sundays (32%)
• Most desktop 'likes' come on Tuesdays (79%)

Tags: 2012 holiday trends, Compass Labs, ecommerce trends, facebook commerce, social commerce, social marketing