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BizReport : Mobile Marketing : December 05, 2012


App Annie offers monthly trend reports for mobile space

As mobile becomes more important for the consumer base, it is also pushing more advertisers to invest in the space. However, most brands want analytics and trends so they get the biggest bang for the mobile advertising buck. That's where the new App Annie Index comes in.

by Kristina Knight

App store analytics leader App Annie is releasing a new report for mobile brands - the App Annie Index will offer monthly trends for the mobile space, helping brands become better informed about the mobile space. In the first report, researchers found Japan overtook the US's top spot for Google Play Revenue - US revenue has doubled while Japanese revenue has skyrocketed to be 10 times higher.

"What has become clear from App Annie's first Index is that while iOS took home most of the global revenue pie in October, the rising adoption of Google Play in Asian markets, including South Korea and Japan, is already driving major revenue growth opportunities on the platform," said Bertrand Schmitt, CEO, App Annie. "We can also see from the data that app publishers have two options when it comes to becoming a global app store success--distributing a large quantity of apps or marketing one or two high quality apps. Both business models are working--from large publishers including EA and Zynga, which have been able to scale, to smaller publishers such as Supercell, which had runaway success last month with Clash of Clans."

Other interesting findings include:

• iOS revenue is 4x higher than Google Play (global)
• Google Play revenue is growing at a faster rate (311%) than iOS (12.9%)
• US accounted for 25% of global iOS downloads (October 2012)
• China accounted for 15.3% of global iOS downloads






Tags: App Annie, mobile analytics, mobile marketing, mobile tools, mobile trends








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