News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Almost a quarter of top brands use online video advertising
By analyzing data from their Online Video Measurement service, Kantar Media found that almost a quarter of top brands now include online video advertising as part of their overall marketing strategy.
Of the more than 4,100 brands that advertised through national television and online video sites in October this year, almost a quarter (23%) used online video, reveals Kantar Media. Of those, 11% used online video exclusively.
However, the vast majority (77%) continue to advertise on national television exclusively while 12% use a mixture of online video and television advertising.
Restaurants and automotive brands were found to be the most likely to use both channels, found Kantar Media, at 43% and 30% of brands respectively.
Internet communications and content companies, as well as resort and travel companies, were the most likely to use online video advertising exclusively, at 39% and 28% respectively.
"Consumer interest in online video is surging, but to date companies have had little insight into how this important channel is being used for marketing and advertising campaigns," says George Carens, President of Kantar Media Intelligence North America. "Our new service enables detailed tracking of information for the ads playing within online videos, providing a glimpse for the first time into the dynamics that are making online video one of the fastest growing digital advertising segments."
comScore's recent video viewing figures show that, in September this year, more video content was viewed online than ever before. Internet users watched over 39 billion online content videos during the month of September, cruising past the record of 27 billion in August, 2012.
- Twitter ups ad relevancy with Tailored Audiences
- Research reveals poor uptake and awareness of NFC payments
- Facebook far and away most frequently used mobile app
- The best practices for mobile brands in 2014
- Forecast: Big data to push SMBs into 2014
- Report: TV ads pushing engagement, intent
- Report: Online wide open for CPG brands
- Webrooming, Showrooming pushing shopper engagement
Featured White Papers
- 10 Tips to Rock the Twittersphere
Engagement on Twitter can help companies build brand awareness, strengthen customer relations and cultivate brand advocacy. These 10 tips lay...
- 10 Tips to Make your Facebook Content Newsfeed-Worthy
There's only one surefire way to reach the heart of your Facebook Fans: the newsfeed. And for brands, that means...
- Benefits of Web Self-Service
Customers want to solve their issues quickly and easily on the Web. Here we provide 3 recommended capabilities to invest...
- Google Hummingbird - The Marketer's Guide
Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade....
- Worksheet: Are You Ready for Marketing Automation?
Use this worksheet to determine if your company is ready to use marketing automation. Regardless of your score, there's good...
- Wiley's Modern Marketing Book Bundle - A Free 163 Page Sampler
This Wiley e-book bundle includes selected materials from 6 recently published titles in Wiley's expansive catalog of titles. The material...
- 5 Recurring Revenue Growth Secrets
Your existing customers are the lifeblood of your business and the revenue that they provide is your most profitable. Why...