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BizReport : : December 20, 2012

40% of consumers spend 5 - 10 mins making purchase decision online

Consumers aren't hanging around when making purchase decisions this festive season. New research from online retail firm Virginia Hayward reveals that today's fast-paced shopping environments are leading to swift choices.

by Helen Leggatt

According to hamper company Virginia Hayward, the increase in online, mobile and tablet shopping is allowing consumers to make quicker gift-buying decisions.

Their survey revealed that 40% of people spend between 5 and 10 minutes deciding whether or not to purchase a gift and 18% spending between 1 and 5 minutes.


"We have seen decision making and buying happening fairly quickly this year with around 82% of people who visit our site making a purchase on their first visit," says Justin Walmsley, Digital Marketing Manager at Virginia Hayward.

The survey also revealed that 46% of people prefer to buy their Christmas gifts online, compared to 34% on the high-street.

This backs up a recent figures released by online regulator Ofcom that show the UK is a nation of online shoppers, doing more online than any other major nation. UK consumers spend over $1,625 each year online, more than any other, with Australia in second place spending $1,360. The U.S. lies in fifth place behind Sweden and Ireland with a spend of $1,007 spent each per year

Tags: consumer insight, mobile shopping, online shopping, purchase decision, UK

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