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BizReport : December 31, 2012 Archive

December 31, 2012 Archive

Ecommerce | December 31, 2012

Christmas Day traffic one-quarter higher than in 2011

The 2012 holidays are drawing to a close, and what a good close it has been - at least for online retailers. Traffic to retail sites has shown strong increases, as has online purchasing with three different days totaling individual sales of $1 billion-plus. >>

Research | December 31, 2012

Fiksu: Mobile costs up, app downloads down

Some interesting findings in the new Fiksu report - chief among them that mobile marketing costs are up and, from a consumer standpoint, app downloads are down. The new Fiksu numbers are from November, as shoppers were beginning to go in droves to online and mobile storefronts as they shopped for the 2012 holidays. >>

Advertising | December 31, 2012

How to better use data in 2013

While good data is more readily available than ever, one expert notes that many in the online space aren't making the most of that data. And that, he says, is costing them revenue. It could also cost loyal customers because as the Internet matures consumers are looking for a relevant experience not just a cheap price on goods. >>