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BizReport : December 23, 2012 Archive

December 23, 2012 Archive

Ecommerce | December 23, 2012

comScore: Holiday spend up 16% YoY

According to the EXPO report 98% of Americans say user-generated product reviews have been helpful over the holiday shopping season. Earlier this year EXPO and comScore collaborated on a study which found UGC product videos create a deeper emotional connection with the brand. Those reviews haven't been specifically linked to the increased holiday spend, but trends show shoppers are turning to the Internet to review and research as well as buy. >>

Mobile Marketing | December 23, 2012

How to improve mobile options in the New Year

The Christmas holiday is here and that is putting new light on how brands will compete in 2013. Mobile is one space that is ripe for a better shopping experience, and with more than $35 billion spent online over the holidays, it makes sense for mobile brands to up the experience factor. >>