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BizReport : December 20, 2012 Archive

December 20, 2012 Archive

| December 20, 2012

40% of consumers spend 5 - 10 mins making purchase decision online

Consumers aren't hanging around when making purchase decisions this festive season. New research from online retail firm Virginia Hayward reveals that today's fast-paced shopping environments are leading to swift choices. >>

| December 20, 2012

1 in 10 Americans believe web, apps saved their life

More than 1 in 10 American citizens believe that medical apps or websites have saved their life, according to a new survey commissioned by Royal Philips Electronics, while a quarter use web-based information and technology instead of visiting a doctor. >>

| December 20, 2012

Survey: Email most valued festive marketing channel

When online marketing services supplier eCircle surveyed marketing industry experts as to which channel they thought increased consumer spending during the holiday season, almost all agreed that it was email. >>

Mobile Marketing | December 20, 2012

SponsorPay: Why brands need mobile strategy now

Traffic to branded websites - both retail and content - is increasing from mobile devices. This is pushing more brands into mobile; one expert suggests the best mobile strategy is to ensure that content and ads are available across platforms. >>

Mobile Marketing | December 20, 2012

Velti: Android market share plummets

Android may still hold the reins on the US mobile marketplace, but new data out from Velti shows the Android market share actually fell dramatically in 2012 - both in the US and internationally. While Android held a 61% share as of 2011, that share dropped to 37% in 2012. >>