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BizReport : December 19, 2012 Archive

December 19, 2012 Archive

Ecommerce | December 19, 2012

comScore: Holiday spend tops $35 billion

Holiday spending has been breaking records for the last couple of seasons, but another record just went down. comScore reports that for the first time, a shopping week has topped $7 billion in spending, bringing the 2012 online spending total to $35 billion. >>

Search Marketing | December 19, 2012

Device segmentation key to paid search advertising success

Online retailers in the UK spent 20% more on paid search advertising year-on-year during the 2012 holiday season, according to new research released by Kenshoo, with mobile accounting for almost a third of all paid search ad clicks. >>

Mobile Marketing | December 19, 2012

Tapjoy: New tactics needed for in-app advertising success

Where consumers go, advertisers follow - and right now over 130 million U.S. consumers are on-the-go with their mobile devices. However, as a recent report from Forrester shows, in-app advertising to mobile consumers requires a lot more creative effort to take advantage of mobile users' attitudes. >>

Ecommerce | December 19, 2012

Reports: Shoppers headed online to buy, save

As more holiday shoppers hit the Internet to find last-minute deals, they're also looking specifically for deals. Or coupons and promo codes. New data out from BuyVia finds that more than half of shoppers are going online to find coupons. >>



Mobile Marketing | December 19, 2012

SponsorPay launches AppTrailer

A new release from SponsorPay puts video into the app space as an engagement tool for new customers. The tool works with both iOS and Android apps as well as Facebook. >>

Advertising | December 19, 2012

Partnership rewards gamers with real-world goods

A new partnership between SocialVibe and Placecast will change the way gamers engage with ads and how advertisers engage with gamers. Through the partnership Placecast will power geo-fences for SocialVibe advertisers, offering virtual currency as well as real-world discounts and offers to gamers. >>

Advertising | December 19, 2012

Survey: Shoppers buying in-store after seeing online promo

A new report may change how retailers look at online advertising. From Wanderful Media, the study suggests that most online ads and content are actually sending shoppers into stores rather than through virtual storefronts. In fact, researchers say less than 10% of shoppers go to virtual stores after engaging with ads or branded content. >>