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BizReport : December 13, 2012 Archive

December 13, 2012 Archive

Ecommerce | December 13, 2012

Report: Returns could cost retailers $2.9b

More consumers are shopping online - and returning merchandise in-store. While some returns are legitimate, a new report out from the National Retail Federation suggests fraudulent returns will cost retailers billions this year, and ecommerce is part of the problem. >>

Mobile Marketing | December 13, 2012

Report: Rewards, choices more engaging for mobile users

When it comes to mobile engagement, a new study out from Forrester and Tapjoy indicates marketers will have more luck if they offer more choices and better rewards. The report further underlines the fact that mobile consumers engage differently than typical online consumers - and find many 'traditional' ad formats interruptive rather than engaging. >>

Ecommerce | December 13, 2012

comScore: Green Monday sales surge past $1.2b

The 2012 Online Holiday Spend - through Green Monday - is showing healthy, if not skyrocketing growth. Nearly $30 billion has been spent so far online, with three days pushing past the $1 billion mark - including Green Monday. >>