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BizReport : December 11, 2012 Archive

December 11, 2012 Archive

Social Marketing | December 11, 2012

8thBridge IDs retailers working the social space

The 2012 SCIQ: Retail report is out, highlighting the retail brands who broke through the murky social space to engage through updated social strategies. Those making a difference in 2012 didn't just throw up a social profile, they expanded the social focus to include social commerce and experiences. >>

Ecommerce | December 11, 2012

UK: Cyber Monday online retail smashes all records

A new online retail record was broken on Cyber Monday in the UK, according to new figures released by Experian, with just three websites accounting for almost a third of all website visits. >>

Ecommerce | December 11, 2012

comScore: Ecomm total hits $27b

With just over two weeks until Christmas day, the ecommerce totals keep tallying upward. According to comScore for the first 37 days of the season (November 1 - December 7) shoppers have spent $27 billion online - a 13% increase over 2011 spending. >>

Social Marketing | December 11, 2012

Platform connects brands, influencers through social

A new platform in the social space promises brands connections to influencers, a segment of the population that can be hard to reach under normal circumstances. Influencers, however, are one of the 'get' segments in the social space - because their reach and influence has been shown to push branded conversations and campaigns farther and faster. >>

Email Marketing | December 11, 2012

StrongMail makes 2013 ad predictions

While most of the consumer base is still finishing holiday shopping lists and baking sweets for holiday parties, most businesses have their focus on 2013 - adjusting advertising budgets, making plans for campaigns and looking at new advertising avenues. A new StrongMail report indicates how that focus may change 2013 advertising. >>

| December 11, 2012

Improve customer engagement with triggered emails

Triggered emails make up a very small proportion of all emails sent by businesses, yet they drive higher open and click-through rates than business-as-usual email campaigns. >>